“I
didn't want to release my music the way I've done it. I am bored with that. I
feel like I am able to speak directly to my fans”
Beyoncé Knowles on the
exclusive release of her fifth self-titled Album “Beyonce” on iTunes
That
right dear reader!
Beyonce Knowles or just Beyonce aka Queen B as I call her, without
warning released her album “Beyonce” with a total of 31 tracks, 14 of which are
songs and the other 17 being accompanying music videos of her album Beyonce on iTunes on
Friday December 13th 2013 as stated in the article entitled “Beyoncé releases iTunes
exclusive album”, published Friday, December 13, 2013 8:12 AM, The Jamaica Observer and in “Beyonce
stuns fans by suddenly dropping new album on iTunes”, published Dec. 13,
2013 at 4:02 AM ET by Bruna Nessif E! Online, Today.
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Also
this
slideshow on Today is quite an interesting snapshot of her life thus far!
All
this without a word or even a PR (Public Relations) machine pre-hyping the
event, to the shock of many in the Marketing and Advertising Community! Looks like
her vacation in Jamaica at the Trident Hotel in Portland and a quick spin by
Geejam Studios as stated in “PHOTO:
Beyoncé cooling out in Jamaica”, published Wednesday, December 04, 2013
10:31 AM, The Jamaica Observer
freed her mind, Matrix Style!
Her
reason as per her statement above is obvious and clear: she wants you to listen
to her ENTIRE album instead of choosing what you wanna hear. Also it’s a great
pre-Christmas present on a day usually associated with Bad luck. It obvious she’s
really into this, as a visit to her YouTube channel reveals that her most
recent posts are 31 second clips of each video
Beyonce album Cornucopia
Michael Jackson Style – iTunes drop more efficient Music Delivery
It’s
also strategically a good move. With no pre-hype rumor, you have no idea what
to expect, so it comes as a complete surprise, somewhat akin to Google’s launch
of Google Android Kitkat as described in my blog article
entitled “Google
Nexus 5 running Google Android 4.4 possibly launching on Monday October 14 2013
- Google KitKat is the first Product Placement smartphone OS that'll Gimme me a
Break” and as detailed in my Geezam blog
article entitled “Google Android 4.4 is now
KitKat as Nestle-Google Secret Deal makes Android the first Product Placement
OS”.
For
that reason, fans of who download her songs and videos from iTunes
will haveto enjoy all of her music at once, instead of pre-selecting the music
and making only music Videos for those songs that got heavy rotation on the
Radio Stations.
Plus
it’s promised to be good; collabs are featured in the album with Jay Z, Drake,
Frank Ocean, Pharrell Williams, former Destiny’s Child singer Kelly Rowland and
Michelle Williams, Justin Timberlake and her baby girl Blue Ivy. That’s right,
a visual of Blue Ivy, making even me interested in downloading this new album
and I’m normally not a music person.
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This
makes the effort of the artiste seem more worthwhile; you enjoy all of her
songs at once instead of a hype-driven music PR machine wasting time pushing a
particular song via prelaunch events, videos and concerts.
Numbers don’t Lie –
Beyonce sales on iTunes set to break records for Album Launch
And
it seems to be working too, apparently breaking Apple iTunes album sales
records as stated in the article Beyonce
album breaks iTunes sales records, published December 16, 2013 2:14 p.m.
EST by Alistair Barr, USA TODAY. The album’s selling quite well on Apple iTunes
breaking Apple iTunes stats to become the most downloaded song in iTunes
history with 828,773 sold over the three day weekend
as stated in “Beyonce’s
Surprise Album Sets Three-Day Global Sales Record on iTunes”, published Dec
16, 2013 By Lyneka Little, Wall Street Journal.
In
fact the stats are incredible, considering the lack of a pre-hype of the album
and even it’s launch on Friday December 13th 2013, when most album
releases are traditionally on a Tuesday as stated in “Apple
Says ‘Beyoncé’ Set a Record on iTunes”, Published December 16, 2013 By BEN
SISARIO, New York Times. The Stats tell a
better story than I ever can:
1. 828,773
downloads globally in its first three days
2. 617,213
in the United States alone in the first three days
3. No.
1 on iTunes’s sales rankings in 104 countries
Her
album release ranks fourth overall for any album release in the United States
of America this 2013 as can be seen from the stats below:
1. 968,000
sales for Justin Timberlake’s “The 20/20 Experience”
2. 792,000
sales for Eminem’s “The Marshall Mathers LP 2”
3. 658,000
sales for Drake’s “Nothing Was the Same”
This
is far better than her last album "4", which sold 310,000 copies in
its first week two years ago, and the downloads are still piling on!
This
is very unusual in the now hype-driven Music World as noted in the article “Beyonce drops new album on
iTunes: Fans, marketers gasp”, published December 13, 2013 9:57 AM
PST by Chris Matyszczyk, CNET News though not entirely new to us Jamaican
Musicians still seeking an International Buss.
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Tanya
Stephens had also released her seventh album “Infallible”
back in April 2010 this way as state in “Tanya Stephens
releases free album” published April 29, 2010, The Jamaica Star, albeit that was a free release
and not on iTunes. So too did Tessanne Chin,
now a true contended and possible winner of “The Voice” as stated in my blog article
entitled “Tessanne
Chin now in the Top 3 in The Voice - Historic #BreadandButter Victory within
Grasp for Tessanne Chin as Blake Shelton supports her je ne sais quoi Voice”.
In the case of Tessanne
Chin, her album In
Between Words, wasn’t doing so well until it got a boost from her
appearance on “The Voice”,
Since
then interest in her music peaked and the album began selling very briskly as
opined in my blog
article entitled “Tessanne
Chin now in the Top 6 in The Voice - Reggae Patios Song proves Americans Love
her Underneath it All as Team Adam and #TeamBreadandButter sets up a Shelly Ann
Fraser 1-2-3 finish”.
Dancehall
artiste can learn a thing or two from Beyonce,
who had recently vacationed here in Jamaica based on her Tumblr Blog of some
really stunning bikini photos and shots of our islands beauty as stated in “Here
Are Beyonce's Bikini-Filled, Jamaican Vacation Photos”, viewed December 17
2013, Celebuzz.
She
may have been influenced by the Music here while vacationing at the Trident Hotel
and taking time off to also check out Geejam Studios as stated in “That
is one sexy Bey-kini body! Beyoncé shows off her incredible figure in a
metallic two-piece on Jamaican break”, published: 17:13 GMT, 4 December
2013 | UPDATED: 18:58 GMT, 4 December 2013 By SARAH BULL, The UK Daily Mail.
After
all, it hasn’t been a very good year for Reggae artiste, with the majority of
album sales being dominated by Foreign artiste as stated in “Dismal sales in 2013”,
published Friday, December 13, 2013, The Jamaica Observer
and “Songs that rocked the
dancehall”, Friday, December 13, 2013, The Jamaica Observer.
Granted,
this may seem to be a very expensive venture, that of making the Music in the
album and the Videos all at the same. But if it has this marked increase in
engagement in the artiste music on the same level as it used to be with Michael
Jackson’s music and presents a way to monetize Music video downloads, then it’s
worth a shot.
I
know it should, as after all, I still download most of my music, Television
Shows as well as Music Videos using the method described in my blog article
entitled “How
to download High Quality Music via torrenting - The Mortal Instruments City of
Bones used to get Free Music”. So getting your music and Video fix for your
favourite artiste should make it possible to generate more buzz for the artiste
album releases by allowing them to experience what the artiste intended when
they made their music.
Beyonce the Wise Queen
Bee – Monetizing Music Videos eye-Candy is the Wave of the Future
This
move to sell her entire 14 song album and 17 accompanying Videos album on Apple
iTunes is thus a wise move. Sales are not only guaranteed but so too is
engagement with each song instead of just favourites. Throw in the collabs with
the likes of husband Jay Z, Drake, Frank Ocean, Pharrell Williams, former
Destiny’s Child singer Kelly Rowland and Michelle Williams, Justin Timberlake
and her baby girl Blue Ivy and this is probably the Greatest Christmas Present
any artist could gift to their Fans.
It
also means too we get a front-row seat to her mind’s eye; wit the music videos
already pre-built, we can now see what the artiste had in mind for her music
based on the song she wrote, as by launching a polished set of videos at the
same time as her song release, the songs and videos are more resonant with each
other. Had the videos been done later, they’d have probably been a lot
different and not so close to the true original meaning that the artiste wished
to impart to her fans.
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It
also for the first time monetizes Music Videos, instead of just eye-candy for
YouTube Social Media followers. And although this will not fight Music Piracy
any time soon, it’ll be sure to make it easier to love her music as now we can
see what she intended when she wrote each song by including a video along with
it as well.
If
you like Beyonce, then check out her
album and follow the artiste:
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