My Thoughts on Technology and Jamaica: @Facebook Trailing @WhatsApp in IM - Teenagers and Millennials wooed by @Snapchat-esque Privacy Controls

Wednesday, December 4, 2013

@Facebook Trailing @WhatsApp in IM - Teenagers and Millennials wooed by @Snapchat-esque Privacy Controls

Now comes statistical Proof from yet another analyst, this time OnDevice, that Facebook’s goose in the Social Networking World is cooked as stated in “These Numbers Show Facebook Is Trailing Social Messaging Apps Globally”, published 11/26/2013 @ 12:16PM by Parmy Olson, Forbes.  

Worse, Facebook is losing Teenagers (ages 13 to 17) and Millennials (ages 18 to 28) based on dual surveys conducted by Piper Jaffry and Pew as stated in the article “Facebook Admits It's Seen A Drop In Usage Among Teens”, published 10/30/2013 @ 6:23PM, Jeff Bercovici, Forbes.

And it may be WhatsApp that’s doing the cooking as noted in my Geezam blog article entitled “How to use WhatsApp on your Computer” , as FB’s barely holding on in the US market according to the stats as rendered wonderfully below.
As you can see, Facebook is only king in their own back yard in terms of Social Messaging. This may seem a bit confusing to those of you that regularly pour out your souls on Social Networks, but Social Messaging is a cross between Social Networks and Instant Messaging.

These Social Messaging Platforms are often integrated into the Social Network back in the Web 2.0 era. WhatsApp is the face of Social Messaging or Mobile Social Networks as I prefer to call them, especially for Teenagers (ages 13 to 17) and Millennials (ages 18 to 28), based on the more detailed stats from OnDevice as shown below.
But with smartphones, Mobile Computing means that Instant Messaging App can build themselves into Social Networks simply by making an App that’s tailored to the smartphone environment and not the Desktop. That’s what’s beating Facebook as they’ve been late to come to the Mobile Social Networking or Social Messaging Party as argued in my blog article entitled “Facebook continues to grow despite challenges from Mobile Social Network - Facebook is Growing Strong like House Tyrell in Game of Thrones”.

Worse it’s becoming very important as Mobile Social Networks on smartphones are increasingly becoming THE way to contact persons globally, with Voice Calls, SMS and Emails trailing significantly behind. This is especially true in the US of A, where analyst CTIA has reported a decline in the number of persons using SMS to communicate on the smartphones and is increasingly using Instant Messaging as stated in my blog article entitledCTIA reports a 5% decline in US Texting as Instant Messaging ramps up - WhatsApp's now Top Gun as The Dead Zone leads Star Trek Into the Darkness

In a previous blog post on Geezam entitled “Winter is Coming as Google+ is on a collision course to beat Facebook by 2016” and my personal blog entitled “Google+ is expanding rapidly and is set to beat Facebook by 2016 - Batman the Dark Knight Rises as the new Social Network King” I’d pointed to that Google is poised to overtake Facebook in the Social Networking Game!

In fact, just about every Mobile Social Network is beating Facebook, including Mission impossible Picture-share disappearing Mobile Social Network Snapchat as noted in my blog article entitled “Snapchat now racks up 350 million shares of self-deleting snaps per day - Milennial Girl’s Litmus Test for Friends and future boyfriends”.

So Facebook is effectively losing Teenagers (ages 13 to 17) and Millennials (ages 18 to 28) not only to Mobile Social Networks on Smartphones and Tablet but to Google+ on the Desktop and Chromebooks. More to come on this topic as this exciting Global Mobile Social Networking Battle rages on!

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