Roku
hit 10 million devices sold in September 2014 as reported in my blog article
entitled “10
million Roku Streaming Devices sold - Roku still King of Streaming as Google,
Amazon and Apple unable to beat Baked in Surprise”
But
on Monday August 18th 2014, Roku announced the ultimate deal to beat
its competitors by tag teaming with Hisense and TCL, makers of budget Flat
screen TV to make what was essentially a Roku TV as reported officially on
their blog post “Introducing
Roku TV – a simplified Smart TV for everyone”, published August 19, 2014 by
Anthony, Roku blog.
Basically
Roku has baked their Streaming Technology into cheap Television sets made by
Hisense and TCL as per the analysis in the articles “Roku TVs From TCL
And Hisense Start Shipping Soon”, published Aug 18, 2014 by Ryan Lawler, TechCrunch and “Hisense
and TCL get ready to ship their Roku TVs, suggested retail prices starting at
$229”, published AUG. 18, 2014 - 9:00 PM PDT by Janko Roettgers, GigaOM.
This
is a follow-on, West Indies cricket style, on the promise Roku made in January 2014
at the CES 2014 (Computer Electronics Show) to partner with Hisense and TCL on
just such a venture as reported in the article “Roku
TV unveiled: Television sets with Roku streaming built-in”, published
January 5, 2014 9:00 PM PST by Matthew Moskovciak, CNET News.
Roku TV from Hisense
and TCL – Control your TV with your smartphone
Now
that this deal is final, expect the following Television sets from Hisense and
TCL by Christmas 2014, albeit the TCL version of the Roku TV made its debt on the
Ellen Degeneres Show
on Thursday October 2th 2014 as stated in their Roku Blog article “Roku
TV on The Ellen DeGeneres Show!”, published October 9, 2014 by Melissa
Morell, Roku blog.
Folks
I need to add the Ellen
DeGeneres Show to my list of YouTube Channels that I subscribe to as listed
in my blog
article entitled “ YouTube
and the Lyrics Videos Trend - How Lyrics Videos ride the Streaming Trend as
Musicians Cash in on Sing-Along Craze”.
For Hisense, we have the following models sans the pricing:
1.
40” Model
2.
48” Model
3.
50” Model
4.
55” Model
No
price for the Hisense TV, but TCL was a little more forthcoming:
1.
US$229 32” Model
2.
US$329 40” Model
3.
US$499 48” Model
4.
US$649 55” Model
Whether
the Television is made by Hisense or TCL, the interface will be the same
traditional Roku Interface Americans have come to love. The Channel store, now
called the Streaming Channels so that viewers used to Cable TV don't get them
confused with Cable Channels while maintaining the Roku Tradition of referring
to their 1,700 Apps as Channels.
These
“Channels” are really Smart TV Apps representing 200,000 movies and episodes on
offer from Streaming Service Providers like Netflix and Hulu. Thanks to this
simplified and unified design across the two Television sets, searching for
content is as easy as using the Universal Search to find content without having
to know which Streaming Service Providers provides the Series, movies or even
episodes you're looking for .....just like regular Cable TV!
Roku TV has no remote –
Smartphone Apps to control a Streaming Television that’s a glimpse of the
future
That's
another thing; there's no remote, or at least, you don't really need one. While
both Hisense and TCL will provide a Roku-like remote with that cool 3.5mm headphone
Jack to allow personal listening while you watch, in reality you can Channel
surf using the Roku Mobile Apps for iOS, Android, or Windows devices.
The
Roku TV isn't a Streaming Box and a Gaming Console with Twitch like its
competitor the Amazon Fire TV as described in my blog article
entitled “The
E-Sport Phenomenon and Amazon's Twitch Aquisition - How Amazon’s Twitch creates
Video Gaming Celebrities and jumpstarts Jamaican Game Development”.
But
the Roku TV will make it easier to locate your connected devices such as your
Blu-Ray player, XBox One, PlayStation 4 or Nintento WiiU by identifying them as
Apps on your menu screen, with mouse over previews to make switching between a Stream
and a Video Game as easy as tapping an App.
And
no doubt this partnership will not end here; other low-end Smart TV makers will
join, as Streaming built in makes their Television sets sell faster. Roku’s
strategy can be seen as a roughly equivalent to PC makers selling more low-cost
Chromebooks thanks to Google Chrome as explained in my blog article
entitled “Chromebooks
Sales to Triple by 2017 – How Rapid Sales Heaven for PC Makers means Apple iPad
and Microsoft Surface Pro 3 under attack”.
Jamaicans
especially will love their relatives this Christmas if they can send down one
of those US$229 32” Model Roku TV as they can use a Proxy or VPN as describe in
my blog article
entitled “Surfing
the Internet Anonymously using VPN - How to use Streaming Set Top Boxes over
VPN” and Stream American Programming!
Expect
these ultra Cheap Streaming TV to be fully available by the time Black Friday
on Thursday November 27th 2014 rolls around in time for Shipping by
Christmas 2014.
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