I totally expected this, but not in such dramatic fashion. Stats out from
Strategy Analytics, albeit a bit premature, have already handed victory to the
Samsung Galaxy Gear with 61% dominance of the Smartwatch Market in 2013 as
stated in “Android
nabs 61 percent of smartwatch market in 2013”, published February 13, 2014
8:58 AM PST by Don Reisinger, CNET News.
This flies directly in the face of the Samsung Galaxy Gear smartwatch
that’s trying to be all things in one device that’s barely got enough charge to
last longer than a smartwatch or even like a regular watch as I’d opined in my Geezam Blog article entitled “Samsung
Gear Smartwatch is too Dick Tracey and not Simple enough to want you to Rock
the Future on your Wrist”.
To put this in better perspective, only 1.9 million smartwatches were
shipped worldwide in 2013. According to Strategy Analytics, of that number,
only 1.2 million devices were running Android. And of that number, 61% were
Samsung Galaxy Gear smartwatches
The remaining 39% of the smartwatch arena is taken up by such competitors
as the Pebble and the Nike Fuelband as described in my Geezam Blog article entitled “Caribbean
rides the Fitness Craze as Nike Fuelband SE making Apple iPhone users healthier”,
which tell time and are synched to a smartphone, basic par for course for a
watch to be considered “smart” these days! Android fanboys, you do love your
tech to death!
Early days Yet as Apple is yet
to step into the Smartwatch Battle
However, note that I said “Premature”; Apple hasn’t stepped into the fray
as yet, as it’s alledged by a New York Times Report in early February 2014 that
they are working on a smartwatch.
Apparently this mystery product is possibly covered with sapphire glass,
powered by Solar and Kinetic Motion and recharged Inductively as stated in my blog article
entitled “Apple
considering Inductive, Solar and Kinetic Charging for Apple iWatch - Apple
iWatch will start the Post-Power Adapter Era and kill the power Brick, the last
vestage of the Analog Era”.
This is roughly the same thing I’d predicted prematurely in my Geezam Blog article entitled “Apple
to debut Apple iWatch in March 2013 – iWant one and iCant Wait”. Smartwatches
are set to be big sellers due to their lower possible pricing point, fashion
forward statement as wearable tech and hoped-for synchability with pre-existing
technology such as smartphones and Tablets.
But the main reason driving the smartwatch adoption is their utilitarian
vibe as Fitness Trackers. According to a 1,500 strong Survey done by On Device
Research back in September 2013 as reported in “Wearable
technology far from tipping point”, published
Wednesday September 4, 2013 @ 8:22, On Device, the following
interesting stats as it relates to interest in smartwatches came to light:
1.
40% of those early
adopters eventually stopped wearing their smartwatch because it got dated
2.
50% knew about
wearable fitness trackers
3.
50% of US
smartphone users surveyed had heard about Google Glass
4.
65% knew of
smartwatches
Some graphics offers a better picture of the level of waning interest
among smartwatch wearers, who often wear these gadgets, then put them aside as
they get bored of them easily as stated in my blog article
entitled “On
Device Research Survey indicates Smartwatches are set to be the next must-have
Gadget - Improved Design and battery Life needed to make them less Frozen in
the past”.
Smartwatches need to go mainstream
- Real bling-bling pret-a-porter that Jamaicans can
rock
So albeit the Samsung Galaxy Gear rules the roost, they’re victors in
numbers only; they have to also win the minds and soul of wearers and sustain
interest in wearing these maintenance-prone smartwatches by making them have
the following qualities I’ve argued for in my Geezam
Blog article entitled “Samsung
Gear Smartwatch is too Dick Tracey and not Simple enough to want you to Rock
the Future on your Wrist”.
1.
Smartwatches that
are fitness Trackers
2.
Smartwatches with
Battery life comparable to regular watches
3.
Smartwatches that
are synchable and multi-purpose with any device, including Cars and Home
Appliances
4.
Smartwatches that
are pret-a-porter and look like
regular wristwatches wearable with whatever you have to wear
Samsung seems to have achieved that with the Samsung Galaxy Gear 2 and
Samsung Galaxy Gear 2 Neo that have both made their at the MWC (Mobile World
Conference) in Barcelona Spain on Monday February 24th 2014 as
stated in my blog
article entitled “Samsung
launches improved Samsung Galaxy Gear 2 and Samsung Galaxy Gear 2 Neo at MWC -
Launch pad for Tizen OS and the Samsung Galaxy Glass coming at IFA 2014”.
Until another significantly big player enters the market, such as Apple,
I’m not throwing in the towel as yet. Mass Market adoption depends on a
smartwatch for everyone. These stats are an indication of interest; now for
some real bling-bling pret-a-porter
that even we Jamaicans can rock on our wrist!