“The
response from our customers has been overwhelming. Since our initial soft
launch in November last year, we have over 200,000 downloads and our customers
continue to tell us how the App fits their lifestyle – topping up themselves or
sending top up to family in the Caribbean on-the-go no matter where they are,
or what time it is.”
CEO Digicel Diaspora,
Declan Cassidy, commenting on the launch of the Digicel Top Up App
Digicel,
on Thursday May 7th 2015 has finally stepped into the Smartphone age
by making their own custom Top Up app.
I'm
of courses referring to the Digicel
Top Up App which makes it super convenient for family and friend abroad to
send you credit as reported in the Press Release entitled “Digicel launches
convenient Top Up App for customers abroad and in the Caribbean”, published
2015-05-07 Digicel, Go-Jamaica.
This
Digicel
Top Up App is truly free and is available for download in from the Apple
iTunes and Google Play Store respectively. There are no transaction fees for
your relatives abroad to pay when sending credit to your Digicel smartphone. It
also appears that Digicel may have a hit on their hands, as the app has been
downloaded by some 200,000 on the day it was announced.
Truly
a free and convenient service in every way possible and is a great addition to their Digicel Zero product as described in
my blog article
entitled “Digicel
launches Digicel Zero - How @Digicel_jamaica is testing VoLTE vs @WhatsApp's
Free Voice Calling to boost smartphone sales”.
You'll
also like the advertising campaign, which involves a radio advertisement
featuring Tessanne Chin trumpeting the convenience and benefits of the Digicel
Top Up App. There is also a French and creole featuring popular Haitian
compass band, Carimi, suggesting that Digicel is tapping into the Caribbean
Diaspora, not just Jamaica alone.
The
Digicel
Top Up App will also make it easier for local to send each other credit,
that is, once you have a VISA Debit Card of CIBC VISA Debit Card as explained
in my blog article entitled How
to purchase items and subscribe to Magazines online and ship them to Jamaica,
as this Digicel
Top Up App only accepts money from Credit or Prepaid Debit Cards.
Still,
it's more convenient for the smartphone crowd to keep their Data Plans going so
they are never out of access to the Internet on their smartphone.
Here's
the link:
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