The
Apple iPhone 6 is now tops in yet another arena that Samsung helped to create
that of course being phablets as reported in the article “iPhone
6 Plus leads phablet sales in US”, published May 6, 2015 by Lance Whitney, CNET News.
 |
According
to the latest stats from analyst Kantar Worldpanel ComTech, the Apple iPhone
and the Apple iPhone 6 Plus did well in the US of A in the First Quarter of
2015:
1.
21% of all smartphone sales
2.
44% of all phablet sales were the Apple
iPhone 6 Plus
Among
Americans, the main reason for choosing the Apple iPhone 6 as opposed to the
Samsung Galaxy S5 was the screen size:
1.
43% of iOS users
2.
47% of Android users
The
larger screen popularity is even more evident when compared against all the
other Apple iPhones in the US:
1.
18% are Apple iPhone 6 and Apple iPhone
6 Plus
2.
64% are Apple iPhone 5, 5S and 5C
collectively
3.
18% are older Apple iPhone 4, 4S models
When
the Kantar Worldpanel ComTech stats for the First Quarter are broken down by Carriers,
they were the top choice with the big four (4) carriers:
1.
59% on AT&T's Network
2.
43% on Verizon's Network
3.
50% on Sprint's Network
Only
T-Mobile was showing some love for Samsung, with their smartphones taking the
lion's share with 42% of sales on that carrier's network.
Apple iPhone 6 Plus
ahead according to the Kantar World Panel Stats - Apple Watch set to take
Wearables by Storm
This
isn't very surprising, as the Apple iPhone 6 Plus was a favourite among
Christmas 2014 shoppers in the US of A, according to Kantar Worldpanel ComTech stats for the
Fourth Quarter of 2014 as noted in my blog article
entitled “Apple
beats Android by a nose in the US of A - EU loves Apple but in China Xiaomi
mojo is strong as India beckons”.
 |
But
as I've said before, the real magic of the Apple iPhone is its ability to be an
Android Whisperer.
The
Apple iPhone 6 is proving to be an excellent Android Whisperer, encouraging
many to jump from the free-for-all Google Android World into the Walled Garden
that is Apple iOS. Again the Kantar Worldpanel ComTech stats for the First
Quarter bear this out:
1.
11.4% left Android for Apple
2.
14.6% left Android for Apple in the
First Quarter of 2014
3.
5.9% left Apple for Android
4.
9.8% left Apple for Android in the First Quarter of
2014
Simply
put, the Apple iPhone 6 Whispering Effect is strong, albeit considerably
weakened when compared with the same period in 2014. But the Whispering Effect
of Google Android is also waning as well and was and still is very small.
Users, it seems, like the confidence of a fully designed product instead of a
product that seems to be half-baked and experimental.
The
same love for a fully built product also seems to be the main drive for the
continued popularity of the Apple iPhone 6 in Europe as noted in the article “iPhone
6 Plus leads a surge in US phablet sales”, published May 7, 2015 By Liam
Tung, ZDNet , with Kantar Worldpanel
ComTech stats making it clear that it's true for the British as well.
With
the second Quarter of 2015 coming to an end, it would be interesting to see
what Kantar Worldpanel ComTech stats have to say about the popularity of the
Apple Watch vs all other smartwatches, given its Celebrity endorsements as
noted in my blog
article entitled “Apple
Watch delays on Pre-Order Day – How to Sell a Wearable using Apple Watch
Edition on Celebrities and Third Party Wristbands”.
I
have a feeling that Apple has a really big hit on their hands, as the Wearables
market is theirs for the taking by Storm!
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