Monday
June 10th 2015 was the Apple WWDC (Worldwide Developer Conference) saw
Apple reveal a few new product and Product Refreshes as reported in the article
“Apple
Music, iOS 9 and OS X El Capitan: Everything Apple announced at its WWDC 2015
developers conference”, published June 8, 2015 by Lori Grunin, CNET News and “Everything
Apple announced at WWDC 2015 in one handy list”, published 08 July 2015 by
NATT GARUN, The Next Web.
This
was a week after Google I/O 2015, held over a two (2) days span from Thursday
May 28th 2015 and Friday May 29th 2015 came and went as
reported in the article “Google
IO 2015: news, rumors and predictions”, published March 23 2015, By
Michelle Fitzsimmons Techradar.
Google
I/O 2015 has left a trail of very revealing Statistics in its wake as listed in
my blog article
entitled “Google
IO Statistics - A Future Past of Growing Strong for All of Android's Children
and a Future with Google ATAP Projects”.
But
the list of Product updates, coming out of Apple WWDC 2015, is quite extensive
upon reading, consisting mainly software, as no new hardware announcements were
made:
1.
OS 10.11 El Capitan
2.
iOS 9
3.
Apple Music
4.
Developer Tools
I
was somewhat disappointed that there were no announcements for Apple TV or the
Apple iPad or any hardware updates, save for the prior update of the 15” Apple
Macbook Pro as noted in the article “Apple
updates 15-inch MacBook Pro with Force Touch and the 27-inch 5K Retina iMac
with a lower starting price", published May 19, 2015, by Dan Ackerman,
CNET News.
Then
again, they had just launched the Apple Watch and it's already smokin' hot with
Celebrities pushing sales since Friday April 24th 2015 and third party accessories in the works as
noted in my blog
article entitled “Apple
Watch delays on Pre-Order Day – How to Sell a Wearable using Apple Watch
Edition on Celebrities and Third Party Wristbands”.
So
how hot is the Apple Watch exactly?
Apple Watch is Apple
Most Successful Product – How to sell a Wearable and beat fitness Trackers and
Android Wear Smartwatches
Apple
didn't reveal any sales figures for the Apple Watch during WWDC albeit based on
analysts’ expectations. Typical Apple, keeping their cards close to their
chest!
But
that didn't stop analysts like Trip Chowdhry, Managing Director of Global
Equities Research on Monday June 1st 2015 from predicting that by
the end of the Second Quarter of 2015, Apple would have sold some 5 million
Apple Watches as reported in the article “Watch
is Apple's most successful product launch”, published Jun. 1, 2015, CNN Money.
Similarly,
on Tuesday June 2nd 2015, a report released by investment firm
Global Equities Research upped the ante a bit, stating that Apple had actually
received some 7 million Apple Watch Orders based on Developer tracking records.
Apparently,
they'd only shipped some 2.5 million
Apple Watches since Friday 24th of April 2015 because of a lack of
spare parts to fulfill all those orders as well as shipping delays from China
where they're made.
Compared
to previous Apple Product, launches, this makes the Apple Watch their most successful
launch to date when the Quarterly sales after launch are compared:
§ 50,000
Apple Mac in 1984
§ 125,000
Apple iPods sold in 2001
§ 1.1
million Apple iPhone's sold in 2007
§ 3.3
million Apple iPads shipped in 2010
Based
on analyst IDC stats for the last two (2) years, a total of 11.4 million
wearables, including Fitness Trackers and Smartwatches, have been shipped
worldwide in 2014 as noted in my blog article entitled
“IDC
Stats for Wearables in the First Quarter of 2015 - US$13 Mi Band Fitness
Monitor Xiaomi No. 2 as Apple Watch to dominate Smartwatch segment by Q4 2015”.
If
there is even an ounce of truth to these reports, then the Apple Watch would
have completely claimed half of the total market.
Move over Xiaomi and
Fitbit – Apple is now King as Apple Watch by Appointments is how you sell a
Wearable
Had
Apple Watch sales been included in the IDC Statistics, they would have trounced
the US$13 Mi Band Fitness Monitor from Chinese based Xiaomi for Second Place
and possibly beaten the Fitbit and their range of wearables for Pole Position
in Wearables Arms Race, no pun intended.
Clearly,
Google Android Wear has been totally beaten, only managing a measly 770,000
smartwatches during all of 2014 as noted in my Geezam
blog article entitled “Analyst
IDC logs Wearables Profitable in Q1 2015 Fitness Tracker Business”.
So,
while I do my detailed analysis of WWDC later in the week, it’s good to know
that the Apple Watch being sold by Appointment only was indeed a good decision
as explained in my blog article
entitled “Apple
Watch Appointment Fittings coming Friday April 10th 2015 - Why Apple
Appointments sets trend for How to sell a Wearable”.
It
has now set a hard trend for Google Android Wear to follow. Worse, Apple only
launched the Apple Watch with 3,500 apps, compared to Google Android Wear’s
4000 as noted in the article “Can
App Store magic strike twice for Apple Watch?”, published by Roger Cheng
and Shara Tibken, CNET News.
Worse,
they weren’t just extensions of those on the Apple iPhone and not Native Apps.
Even so, if Apple decided to make improvements to Apple Watch iOS 2.0 to
include Native Apps and other security adjustments, we might see an explosion
in the same of Apple Watch. By 2016, they’ll basically control the market!
Clearly,
after having beaten even the top seller of smartwatches to date, the Pebble
Steel, if only in analyst estimates as noted in “Apple
Watch pre-orders sold out until June 2015 - How 1 million served equals Pebble
Watch 2 years Sales in How to Sell a Wearable”, Appointments is clearly how
one sells a Wearable!
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