I knew this would eventually happen, but at least
it’s happening sooner than later. Google+ is on the move, thanks mainly to
their unethical strategy of favouring searches for posts on their Social
Network through their OWN Google Search Engine as I’d predicted in my blog article
entitled “Facebook
extinct as Chrome to be No. 1 Browser in 2012AD – FB rides Bed Knobs and
Broomsticks Mobile Revolution against Google+”.
So much so that I’ve decided to give Google+ a
chance and begin officially posting articles for my personal blogs My Thoughts on
Technology and Jamaica, Jamaican
Downloads and Kelroy’s blog for which I’m an associate Editor, the
award-winning Geezam blog.
This is of course strictly business as if I’m successful, it’ll mean revenue
for me in the future in the way of advertising, endorsements, sponsored
articles and even books!
I’ve integrated a Like Box and a Comment Box for
Google+ and I’ll soon be adding the Facebook Like Box and Comment Box all in a
bid to increase traffic and thus seek sponsorship as stated in my blog article
entitled “How
to integrate a Facebook and Google+ Comment Box in Blogger to increase Blog
Traffic - Managing your Google+, Facebook and Blogger Profiles”.
Not bad for a Social Network that started in July
2011, some two (2) years ago as chronicled in my blog article
entitled “Google
+1 and their Social Networks Machinations - If Tomorrow Comes”. Then again
Google purchased Android OS for smartphones and it wasn’t until smartphones
became popular during the Summer of 2010 that their phenomenal global rise
began as recorded faithfully in my
blog article entitled “The 4G Revolution and the Summer of 2010”.
Google Android has now arisen to the point where now
even Jamaicans are going Coco puffs over smartphones, mainly Millennials (ages
18 to 28) despite Jamaicans being a pragmatic lot who only buy cheap Nokia
phones that are unbreakable. This rise in smartphones is mainly thanks to the
increasing popularity of Apple iPhones and Samsung Galaxy smartphones as
surmised in my blog
article entitled “Blackberry
popularity wanes as Jamaicans go smartphones - Android and Apple's Smartphone
Revolution” and my Geezam blog article
entitled “Apple
iPhone boosts Jamaican smartphone usage as BB goes Chapter 11 Bankruptcy”.
Google has now reached the point where they are now
with Google Android 4.4 aka KitKat as noted in my Geezam blog article entitled “Google Android
4.4 is now KitKat as Nestle-Google Secret Deal makes Android the first Product
Placement OS”
Google+
is in yhe No. 2 position - Active Users are on the Rise
According to web analytics firm GlobalWebIndex
Google+, which has some 500 million registered users, is now up to some 343
million to 345 million active users since December 2012 as stated in the
article “Report:
Google+ Bigger than Twitter with 359 Million Active Users”, published May
2, 2013 by Matt Clark, IGN News. Google+ has
been growing at a rate of 33% per annum since the summer of 2012 and they’re
only just getting started.
This makes them the No. 2 Social Network behind
Facebook surpassing Twitter and even the wildly popular YouTube, albeit Youtube,
also owned by Google, is still more popular than Television based on my
analysis in my blog
article entitled “YouTube's
now clocking 1 billion Unique visitors per month - How to see who's watching
YouTube Videos as they go Star Trek Into the Darkness in VOD Territory”!
The graph below clearly illustrates this:
By comparison, Facebook at their recent Earning Call
for the second Quarter of 2013 indicated that they have 1.15 billion active
users and 819 million active mobile as stated in the article “Facebook’s Q2:
Monthly Users Up 21% YOY To 1.15B, Dailies Up 27% To 699M, Mobile Monthlies Up
51% To 819M”, published Wednesday, July 24th, 2013 by Josh Constine, TechCrunch. Worthy of a separate article by
itself as clearly compared to the Second Quarter of 2012, Facebook is also
growing……and Google+ is using their unfair advantage to make up ground rather
quickly!
Google+
gaining traction in Sharing – Sharing is Caring Snapchat Mission Impossible
Google+ has also cracked yet another of Facebook’s
nuts in the field of sharing. They’ve surpassed Facebooks sharing rate of 350
million photos per day based on the Internet.org White Paper as stated in “Facebook
reveals we upload a whopping 350 million photos to the network daily”,
published September 18, 2013 By Jam Kotenko, Digitaltrends.
That’s almost as much photos shares as Snapchat,
which Snapchat’s co-founder Evan Spiegel at TechDisrupt on Monday September 9th
2013 claimed their self-exploding picture sharing smartphone based Social
Network had achieved as stated in my blog article
entitled “Snapchat
now racks up 350 million shares of self-deleting snaps per day - Milennial
Girl’s Litmus Test for Friends and future boyfriends”.
Statistics coming from statistical analyst
Searchmetrics estimate that by May 2016:
1. 1,096
billion +1s per month will be generated by Google+
2. 849
billion shares per month will be generated by Facebook
Google+ shares are currently growing at a rate of
19% per annum, compared to 10% by Facebook. Clearly even on the sharing front,
Google is also experiencing serious growth that threatens Facebook's Social
Network Dominance.
Google+ and Social Logins – The Basis of
increased Web Traffic
Google+ also has the most Social Logins according to
analyst Janrain as stated in “Google+
continues to dominate LinkedIn & Twitter, could catch up to Facebook”,
published July 8, 2013 10:16 PM by Dylan Tweney, VentureBeat. They are also No. 2 in terms of
Social Logins, a trend where someone on a Social Network will use their Social
Networking Credentials to log into another website e.g. Bit.ly and Adf.ly, for
which I currently use Facebook to login but for Yahoo News comments I use
Yahoo.
According to Janrain, the Social Login Metrics make
for some interesting reading:
1. 46%
use Facebook
2. 34%
use Google+
3. 7%
use Yahoo
4. 6%
use Twitter
The graph below illustrates this beautifully:
According to Janrain, Google+ is growing rapidly in
terms of Social Logins. This says a lot, as it’s an indication of the level of
connectedness someone has to their Social Network when they begin to use that
Network as credentials to access another online service. If Google+ is on the
rise, could this mean that web surfers like to use Google+ more as its Social
Credentials are more readily acceptable due to their heft as a Social Network?
Google’s
Network is huge – Google+ helps us Like it all
So now you can see why I made my decision to
integrate BOTH Facebook and Google+ into my blogs for which I write article, My Thoughts on
Technology and Jamaica, Jamaican
Downloads and Kelroy’s blog for which I’m an Associate Editor, the
award-winning Geezam blog.
Google+ is growing. So too is Facebook. But by 2016, that dynamic may soon
change as Goggle+ has an unfair advantage.
After all, how do you beat a company that’s got so
many different interconnected services threaded through its Social Network,
searchable by the No. 1 Search Engine on the planet and boasting the soon-to-be
crowned No. 1 Browser, Google Chrome as argued in my Geezam blog article entitled “Chrome
16 beats Firefox and IE8 –Mozilla going Mobile and Cloud OS on Smartphones,
Tablets and UltraBoooks”?
Facebook will have to come up with a better Mobile
Strategy as I’d argued in my blog article
entitled “Facebook
OS on a smartphone dubbed HTC First to debut on Thursday April 4th 2013 - Tyler
Perry’s Temptation of Mobile Computing on Tablets and Smartphones is too hard
to ignore”:
1. Make
a Mobile OS i.e. Facebook OS as strongly suggested in my blog article
entitled “Apple
deeply integrating Facebook into iOS 6.0 - The Penguins of Madagascar Microsoft
and Apple save the Devil in the Blue Dress”
2. Design
their own hardware, be it a smartphone or Tablet
3. Work
with Microsoft t integrate Facebook into their products
4. Improve
their partner Microsoft’s IE (Internet Explorer) 11 Browser integration of
Facebook
5. Develope
their Apps and Gaming portfolio as was reported in my blog article
entitled “FaceBook
Credits and Online Gaming - The Pied Pipe's Revenge in the Age of Empire”
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