“Teens are among the savviest people using of social media, and whether it
comes to civic engagement, activism, or their thoughts on a new movie, they
want to be heard”
Spokesperson on Privacy at FaceBook in a FB Newsroom release on
Wednesday October 16th 2013
FaceBook only a few weeks on
Thursday October 10th 2013 had decided to remove a layer of its
privacy policy that was not only unused but also not really working, the
infamous “Who can look up your Timeline
by Name” feature.
Now FaceBook is allowing Teenagers
(ages 13 to 17) to make Public posts, a move that’ll cause panic
among many parents already deeply mistrustful of FaceBook as stated in the article “FACEBOOK
ISN’T LIKE A REGULAR MOM, IT’S A COOL MOM: TEENS NOW HAVE THE OPTION TO POST
PUBLICLY”, published October 17, 2013 by Kate Knibbs, Digital Trends.
You can read Facebook’s
NewsRoom Announcement to see their original official pronouncement that’ll
possibly either freak out most Teenagers (ages 13 to 17) already scared of
their parents or attract them in droves. Personally, giving them this choice
will freak them out and push many towards Twitter or even Snapchat which is
also the other Mobile Social Network competitor creeping up on FaceBook as stated in my blog article
entitled “Snapchat
now racks up 350 million shares of self-deleting snaps per day - Milennial
Girl’s Litmus Test for Friends and future boyfriends”.
For
those Teenagers (ages 13 to 18) who find this a tad creepy, here’s a handy
guide as to how to decide what to Post and what not to post and where to Post
it on Social Media:
But if you’re one of those Teenagers (ages 13 to 17) that have decided to
bare your soul to the Public, then be advised that when you post also makes a
difference. According to Metrics from
URL (Universal Resource Locator) Shortening service Bit.ly, different Social
Networks have different times that result in optimal exposure best for posting
as shown below.
Why 13+ have the Power – More Bucks
from Advertising
The reason is very simple to figure out: FaceBook want you to make your entire life
public and searchable via their contextual sensitive Search Engine Graph Search
as explain in my blog article entitled “Facebook
removes Who can look up your Timeline by name feature - Facebook Pages vs
Facebook Profiles as the Power of Privacy is in YOUR Hands”.
After all, like Tessanne
Chin on “The Voice”, Advertising is FaceBook’s “Bread and Butter” based on the
statistics presented in my blog article
entitled “Facebook
continues to grow despite challenges from Mobile Social Network - Facebook is
Growing Strong like House Tyrell in Game of Thrones”.
This no different from when I post my articles on my Blog My Thoughts on
Technology and Jamaica or on any website. Most Websites are Public Access
by default anyway unless you restrict access via issueing Paid membership
logins and Passwords e.g. The Journal of Nature or other Scientific Journals,
and create the same layer of Friends and Permissions on your Website as exists
on FaceBook. FaceBook is effectively joining the Social
Media Bandwagon by making everything Public.
By making this decision FaceBook
is improving Advertising Metrics via making everything anyone posts Public and
Searchable via Google Graph or Bing. That’ll make advertisements easier to find
and thus make their website more attractive to advertisers. Aside from making
you more searchable via Graph Search, FaceBook
had already unleashed their FBX (Facebook Exchange) platform in March 2012 as
stated in “Facebook
makes risky bet on News Feed ads that track you”, published March 28, 2013
4:00 AM PDT by Jennifer Van Grove, CNET
News
This
is to allow advertisers for large clients access to their treasure trove of
Cookie Tracking data mined from cookies in your Browser whenever you login to FaceBook and visit other websites while
still logged into FaceBook. They’ve also
made their Developer Tools for
individual Advertisers dead simple to use albeit they haven’t dropped their
prices as stated in “Facebook
wises up with dumbed-down ad tools”, October 8, 2013 11:11 AM PDT by
Jennifer Van Grove, CNET News.
Google+ is on the Rise –
Facebook breaks down the Berlin Wall like a Wrecking Ball
Finally,
a possibly the best piece of evidence that the Big Blue’s all about the
Advertising Benjamins, FaceBook has also decided
to include Google+ as a Advertising Partner. This as DoubleClick, Google’s
Google+ Social Network Liason for advertising, has finally been allowed to
participate in FBX as stated in “Say
what? Google will now sell Facebook ads”, published October 18, 2013 2:38
PM PDT by Desiree Everts DeNunzio, CNET News.
The
move will allow FaceBook to benefit from
the phenomenal rise of Google+ in the last 2 years since July 2011 as explained
in my blog
article entitled “Google+
is expanding rapidly and is set to beat Facebook by 2016 - Batman the Dark
Knight Rises as the new Social Network King”. Effectively folks, the Cold
War relations between FaceBook and Google are
thawing as FB realizes that they need to work together.
Many
in the Developing World are becoming Mobile Social Media junkies as cheaper
smartphones and Tablets become available such as the DL600 here in Jamaica as
announced in my
blog article entitled “Digicel
officially launches DL600 smartphones on Friday October 18th 2013 and JA$100
2-Day Data Plans - Ours is the Fury as Digicel’s DL600 secures their Throne in
this Game of Phones against LIME”.
It’s
thus creating a gently rising tide that benefits everyone riding on the Social
Media Bandwagon! The Breaking of the Berlin Wall between FaceBook and Google+ may mark the
thawing of relations between to two giants of Social Media as this move is like
a Wrecking Ball, Miley
Cyrus Style!
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