“Hi Tweeps.
Heard all your comments, nothing is being ignored. There will be a fix to suit
everyone. Announcement to come”
Tweet by General Manager of Television Jamaica , Claire
Grant on Tuesday October 8th 2013, assuring viewer that a fix for “The Voice” was in the works
After all,
nothin’s worse than a mob comin’ ta’ bury ya’ at the stake! Especially via
Social Media using tactics reminiscent of Social Media Marketing as described
in my Geezam blog article entitled “Social
Media Marketing – Advertising and Marketing in Ja on a Shoe-String”. It
also indicates who owns the majority of Apple iPhones in Jamaica , as the disgruntled mob are
most likely FLOW Customers with Apple iPhones to enable them to vote for Tessanne Chin on
“The Voice”!
Panem et
circenses (Bread and Circus Games) as Juvenal,
Satires, X would say, for the Middle Classes, which many who have access to Television Jamaica would not get
to see. Television Jamaica, a
local FTA (Free to Air) Broadcaster, discovered this, after they had bitten off
more than it can chew as it relates to exploiting the popularity of Tessanne Chin on
“The Voice”.
In doing so,
FLOW had to block NBC (National Broadcasting Corporation) that carries “The Voice” at 8pm on Monday October 7th,
2013and placed a notice on that channel, advising viewers that they had to
switch to Television Jamaica to
watch the show. Viewers, in complying, then discovered that the show wasn’t
being broadcast live starting at 7pm as it had been on NBC but would be delayed
by 2 hours to be shown at 9 pm.
The mob then
took FLOW to task on their Facebook Page, FLOW Jamaica, ready to put the
company to the Torch. FLOW, however was quite innocent, stating that their
hands were tie and they could only abide by the same rules set up by the
Broadcasting Commission.
This as it
relates to a Media entity buying the exclusive rights to a show, which Television Jamaica had done and is
legally entitled to do according to the BCJ (Broadcasting Commission of
Jamaica) as stated in the article “TVJ Gave Notice
Of 'The Voice' Rights Acquisition – Broadcasting Commission”, Published
Tuesday October 8, 2013 1:35 pm, The Jamaica
Gleaner.
So it’s straight
legal – should any Middle Class suddenly get the crazy urge to sue Television Jamaica over their
exclusive right, for which they paid the Gold Price, Game of Thrones Style!
Tessanne Chin on the Voice – How it all started
A quick recap of
the chain of events leading up to her appearance on “The Voice” is in order.
She’d first
tweeted that she was planning to audition on “The Voice” on Wednesday September 4th
2013 as stated in “Tessanne
Chin to appear on The Voice”, published Wednesday, September 04, 2013 6:58
AM, The Jamaica Observer and “Tessanne Chin
For 'The Voice'”, published Wednesday September 4, 2013, The Jamaica Gleaner.
If you don’t
know who Tessanne
Chin is by now, this video should refresh your memory, which also happens
to be my favourite Song sung by her.
Tessanne Chin
appeared on “The Voice” on Monday
September 23rd 2013 as the final act, singing “Try” by the artiste
Pink. What happened next is quite amazing. Suddenly all the four (4) judges
turned around begging to have her on their team, as they realized she’d be a
winner as stated in “Tessanne
wows The Voice”, published Tuesday, September 24, 2013 9:04 PM, The Jamaica Observer and “Tessanne
Chin scores on The Voice”, published Wednesday, September 25, 2013 by VERNON DAVIDSON Executive editor,
The Jamaica Observer.
So blown away
were the four judges during the Blind Auditions that within five seconds after
she’s started singing, Christina Aguilera pressed her buzzer and spun about,
signaling interest, followed by CeeLo Green, Adam Levine and Blake Shelton, all vying for her affections
as reported “'Please, please, please': Adam Levine is
left begging to woo popular contestant
Tessanne Chin to join his team as blind auditions continue on The Voice”,
published 25 September 2013 11:44 GMT By DAILY MAIL REPORTER, Daily UK Mail.
Tessanne Chin then chose Adam Levine to be her mentor, probably
‘cause he’s super cute and embraces all genres of music. What happened next is
bordering on frightening and Close
Encounters of the Strange Kind (1997) or even Twilight Zone (TV series
1959-1964). Suddenly this Jamaican singer, Tessanne Chin, a big Amy Winehouse fan who was virtually an
unknown who made her “Bread and Butter” via Cabaret and Night Club gigs and the
odd stage performance and touring abroad began trending immediately on Twitter.
And the comments were all
positive as noted in the article entitled “The Best Twitter
Reactions to Tessanne Chin's powerful performance on The Voice”, Published
Wednesday September 25, 2013 10:40 am, The Jamaica
Gleaner. Overnight, she was a hit, exactly as I’d prophesied several months
prior to a bunch of AREL Engineers in July 2013.
Thus the
prophecy with regards to Tessanne Chin
had been fulfilled!
She was an
instant hit with Jamaicans, mainly those who could afford to have NBC on FLOW,
based on FLOW’s own Flow's
AI (Advertising Intelligence) Report, the only such system in Jamaica that
gives real time analysis of the popularity of Television Programming based on
polling Viewer trends directly from Set Top Boxes as stated in the article “Tessanne
'Floored' By Ja's Response New Advertising Intelligence Reports Has 'The Voice'
Topping Flow Ratings”, Published Sunday September 29, 2013, The Jamaica Gleaner.
Sorta like a
Nielsen Rating System that’s a perk of having a Digital Television System!
Based on all
this buzz, Television Jamaica,
one of two (2) FTA (Free To Air) Broadcaster in Jamaica, thus came to this
decision to buy the exclusive rights to “The
Voice” with the help of Telecom Provider Digicel after the popularity of
local Artiste Tessanne
Chin in her first Blind Audition on “The
Voice”, a singing competition aired on Monday September 23rd
2013.
That’s when the
trouble started, as in effect Television
Jamaica was trying to bring the popularity and the national Pride felt by
the Middle Class Jamaicans who watch the of “The Voice”, previously exclusive only
to FLOW, to the masses who already were used to such similar fare in the form
of Digicel Rising Stars.
Television Jamaica loses this round – RETV for Live Viewing
of The Voice
So you can see
why Television Jamaica was so
eager to get “The Voice” on their
channel. Why they decided to air it 2 hours after its broadcast on NBC instead
of live is unknown, as it makes voting for Tessanne Chin by
buying copies of her song on iTunes difficult or voting online a maximum of 10
times. It may be that Television Jamaica is a FTA
Broadcaster and thus can’t carry a Live Television Show directly from the US of
A unless it’s licensed by the rights holders of “The Voice”.
International
Broadcast, such as Miss World and Miss Universe Pageants or Football matches
such as FIFA World Cup 2014 to which Television
Jamaica has purchased the exclusive rights back in August 2012 as stated in
my blog article
entitled “RJR
Communications Group buys Sports Events rights for JA$10 billion from SportsMax
- TVJ becomes The Expendables 2 to Rescue Sports Journalism from Death” can
be broadcast on their FTA Station.
Thus Television Jamaica, after their
General Manager Claire Grant had made her conciliatory tweet on Tuesday October
8th 2013, has decided to broadcast “The Voice” on RETV live starting at
7pm instead, with delayed Broadcasts at
9am on Monday and Tuesdays on Television
Jamaica as stated in the article “Change
comes for 'Voice' fans - TVJ provides live option after viewers' social media
rants”, Published Wednesday October 9, 2013, The Jamaica Gleaner.
Voting for Tessanne Chin – Smartphone voters are
mostly Middle Class
Thus, via this
Social Media mea culpa, the Middle
Class Viewers (I presume so, as only they would do such a thing!) have won this
battle overnight, with Television
Jamaica having lost out on the buzz of popularity associated with the
songbird’s appearance on this prestigious and well –viewed Talent show with its
high profile judges.
Ironic, as it
seems that Jamaicans only get worked up about something if it directly affects
their private viewing pleasure when the politicians can get away with
corruption as stated in “Social
Media's Deafening 'Voice'”, Published Wednesday October 9, 2013 By Robert Lalah,
The Jamaica Gleaner.
But why exactly
it such a big deal? After all, most people, assumedly these private Middle
Class types, who have FLOW usually record their live programming on DVR
(Digital Video Recorders) for viewing at a later time. Why suddenly upset not
that Television Jamaica had
purchased the exclusive right for all of Jamaica to see the show, even if
delayed?
The answer may
be plain and simple. Aside from the unique pleasure of long-time fans of “The Voice” watching the show Live,
there’s also the fact that they can vote during the show via purchasing Tessanne Chin’s
song on Apple
iTunes or voting online as explained in The Voice - Vote Here's
how it works immediately at the end of the show, the main means by which
Jamaicans can vote and ensure her a chance of winning the competition.
With online
voting you’re limited to voting a maximum of 10 times per artiste. You can also
vote by buying Tessanne
Chin’s song on Apple
iTunes, with each vote being equivalent to 5 votes! Finally, you can also vote by calling the toll-free number that’s
also posted on “The Voice”
dedicated for Tessanne
Chin.
It’s like Rising
Stars but you vote with your smartphone, a very exclusive experience. This as
you have to have either:
1.
Access to the Internet on a computer
2.
Access to the Mobile 3G Internet on a smartphone
3.
An active International Calling Plan from either LIME or
Digicel to call the Toll Free Number as explained in my Geezam blog article entitled “How
to set up an International Calling Plan for Digicel or LIME Prepaid and Postpaid”
Thus this
reaction is not just an indication that the Middle Class don’t like you messing
with their little sources of pleasure, pride and joy that one of their own is
on “The Voice” but it also
indicates that many of them have Apple iPhones and Credit Cards or VISA Debit
Cards and the capability to purchase music online.
Tessanne Chin on the Voice – Power of Social
Networking and FLOW AI
In short, all
this buzz has been an eye opener for many interested in the Telecom Providers
here in Jamaica :
1.
The trend towards smartphones in Jamaica as chronicled in my blog article
entitled “Blackberry
popularity wanes as Jamaicans go smartphones - Android and Apple's Smartphone
Revolution” and my Geezam Blog article
entitled “Apple
iPhone boosts Jamaican smartphone usage as BB goes Chapter 11 Bankruptcy”
may in truth and in fact be driven mainly by the Middle Classes.
2.
FLOW via their real-time polling service Flow AI (Advertising Intelligence) Report, has the
ability to see what you’re watching, when you watch it and how long you’re
watching it
3.
Social Media is a very powerful weapon both for Social Media Marketing as described in my Geezam blog article entitled “Social
Media Marketing – Advertising and Marketing in Ja on a Shoe-String” as well as for disgruntled Middle Class Jamaicans
to vent their frustrations against the Media
The Middle Classes prefer to have
their way, not sharing what they believe they paid for instead of realizing
that we’re all Jamaicans. FLOW programming was their ultimate stamp of
exclusivity and separation for the rest of society whom they often think they
are better off than.
Television Jamaica upset their little reverie thanks to the very same
Social Media and statistical information from FLOW’s AI (Advertising
Intelligence) Report that revealed how popular Tessanne Chin’s appearance on “The Voice”
was a unifying force for all
Jamaicans. They made a bad decision which they’ve now rectified.
Which means you have to have an
Apple iPhone and thus it may really be that only they alone [Apple iPhone
users] can actually make Tessanne
Chin’s “Try”
at “The Voice” a success…..
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