“We aware of the many challenges
that operators face in equipping their Business to function efficiently in
today’s fast-paced environment and we want to make it simple for especially
small and medium sized entities to access the services they need to make their Business
strive while controlling their budgets”
Head of SME Business Sales, Vennis Williamson on the Launch of three (3)
new Bundled ADSL and Landline Packages
Telecom Provider
LIME is taking no chances.
They’ve decided
to respond in kind to Digicel’s DigiHome Fixed Line Product as described in my blog article
entitled “Digicel rolls out DigiHome, their first Residential
Postpaid Fixed Line Service - Ramp up for Landline Number Portability and
LIME’s Homefone Xpress” which is their bid to woo Telecom Provider LIME Landline Customers before the coming
on MNP (Mobile Number Portability) in May 2013 with a product of their own.
Their response
is to rebrand their ADSL (Asynchronous Digital Subscriber Line) Service and
Landline Local and International Calling Bundles into a more attractive set of
three (3) packages, which oddly enough, are geared towards the Business
Community as stated in the article “LIME
targets Businesses through bundled packages”, published Tuesday, October
01, 2013 2:50 PM, The Jamaica
Observer.
It fits with the
prediction of a response from Telecom Provider LIME, albeit I was expecting something
along the lines of LIME Homefone Xpress
for Residential Customers, only being spread islandwide as argued in an earlier
blog
article entitled “LIME Landline Rental Increase and
HomeFone XPress - The Dead Zone is the Sum of All Fears ”.
After all, those are the potential customer Telecom Provider
Digicel is targeting with their new DigiHome Fixed Line service that’s
effectively their very first Postpaid Voice Service! So Telecom Provider LIME is all about the Business Customers.
Hence their three (3) packages are named as follows:
1.
Business Basic
2.
Business Ideal
3.
Business Pro
Broken down in
more detail, this is really a repackaging of Landline and ADSL to be
competitive with Digicel’s DigiHome as stated in “LIME
launches new Business bundle packages”, published Friday, October 11, 2013,
The Jamaica Observer.
The Business
Basic package offers:
1.
3MB ADSL
2.
1,000 local minutes
3.
250 international minutes for calls to the USA, Canada and
landlines in the UK
The Business
Ideal package offers:
1.
6MB ADSL
2.
2,500 local minutes
3.
500 international minutes for calls to the USA, Canada and
landlines in the UK
The Business Pro
package offers:
1.
8MB ADSL service
2.
3,000 local minutes
3.
1,250 international minutes for calls to the USA, Canada and
landlines in the UK
Telecom Provider
LIME has already reduced it Cross
Network Calling rate earlier in the year and had recently reduced the Landline
to Mobile rate to JA$2.89 as stated in “LIME
MAKES ANOTHER RATE CUT - EVEN CHEAPER TO CALL FROM FIXED TO MOBILE”,
published Sep 27, 2013, Time4Lime, so
this was inevitable.
At the time of
writing this article there was no official Press release on this New Set of
Services, leaving me to speculate that Telecom Provider LIME has not fully worked out all the bugs
as yet. After all, it seems a tad strange that they’re launching a service
specifically to attack Business customers when Digicel’s DigiHome is attacking
Telecom Provider LIME Residential
Customers!
This reminds me
of my suggestion for Telecom Provider LIME
to re-bundle ADSL and repackage it for Fast Rood Restaurants to provider Wi-Fi
Services as stated in my blog article
entitled “Fast
Food Wi-Fi for LIME's ADSL Broadband when FTTH goes Mainstream - Mother's and
KFC to Supersize Me with Wi-Fi”.
Telecom Provider LIME Bundles – FLOW begins marking
its territory
The idea is
essentially the same thing Telecom Provider LIME
is suggesting, with the exception that my original suggestion targets a fast
moving fast paced growth arena that has customers who often Browse and Eat as
Mothers Enterprises has discovered.
Telecom Provider
LIME’s new ADSL Landline Bundles merely
widens the circle albeit they haven’t dropped the prices, which are way too expensive
when compared to the prices for FLOW’s
Surf and Chat as shown and explained in the TV Ad below:
Clearly albeit
Telecom Provider LIME’s trying to
protect themselves from Digicel’s DigiHome, they’ve also attracted the
attention of Triple Play Provider FLOW,
who also is interested in the Fixed Line Arena. This is because Triple Play
Provider FLOW makes a considerable
amount of their revenue from Millennials (ages 18 to 28) and Generation X (ages
29 to 45) want more than just ADSL and Bundles minutes.
These younger,
often married professionals who have settled into a more bucolic stage of their
lives want the modern comfort of Landline and High Speed Internet at prices
that are more reasonable as argued in my blog article
entitled “FLOW
rants of Voice Decline as LIME Provides the Evidence of coming Profitability -
The Hobbit An Unexpected Journey Adventure begins for Data Networks”.
FLOW Competition inevitable – LIME must roll out FTTH
and Streaming LIME TV
It’ll be
interesting to see how this looming Fixed Line Mobile battle which is being
fought on the Mobile, Landline Cable TV Fronts unfolds. Will the increased
marketing activity from Triple Play Provider FLOW finally force Telecom Provider LIME to rollout LIME FTTH (Fiber to the Home) as described
in my blog
article entitled “LIME
goes FTTH like Verizon's FiOS - Free ADSL after FTTH Mass Adoption”?
And if so, will Telecom Provider LIME
eventually rollout the revamped LIME TV now
that we are in the Fourth Quarter of 2013 as predicted in my blog article entitled
“LIME
poised to revamp and relaunch LIME TV in the Fourth Quarter of 2013 - A
Rebranding of LIME TV for Live and VOD Streaming to push 4G LTE and FTTH
Services is on The To Do List”?
This in a bid to compete against Triple Play Provider FLOW
coming onslaught of Streaming TV via a deal with e-Media Interactive to invest
some JA$31.31 million in a content deal with Triple Play Provider FLOW as stated in “eMedia
to invest $31.3 million in original content for Flow TV”, published Sunday,
September 22, 2013, The Jamaica
Observer.
Clearly this
move by Telecom Provider LIME has the
potential to widen to a battle that encompasses Triple Play Provider FLOW. It may also be a precursor to the
coming launch of FTTH and LIME TV,
possibly in December 2013.
Stay tuned to my
blog and the Geezam blog for more details!
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