Facebook,
tired of the Dominance of Google Adwords, is launching their own Third-Party Ad
Network.
On
Friday May 27th2016, Facebook announced plans to launch their own
version of Google Adwords as noted in the article “You
can run but you can't hide: Facebook Ads are coming for you”,
published May 28, 2016 by Anthony Thurston, Digitaltrends.
 |
They’ve
been testing this idea since 2012 but now they're finally ready for primetime.
Facebook Ads will mimic Google Adwords, which allows website owners to make
money via Google embedded script plugins and Google Adsense, which accepts
payments from advertisers who wish to advertise on their Google Adwords Network.
Facebook Ads –
Advertising network to rival Google Adwords and Adsense
Facebook
Ads will effectively create their own third-party advertising Networks,
providing their own mix of cookies, buttons, and plugins to offer to
advertisers as well as website and blog owners who want to make revenue from
advertising.
The
move will expand their reach beyond their 1.65 billion monthly active user base
in a bid to tap into a lucrative US$22 billion dollar advertising market which
netted them some US$5 billion in the Second Quarter of 2016.
Their
decision couldn't have come at a more unusual time, as the content providers
and online advertisers are at war with developers of Ad-blockers with their latest
weapon of choice, Ad-blocker Detecting Software as explained in my Geezam blog
article entitled “How Ad-blocker
Detecting Software protect US$22 billion Advertising Industry”.
Hopefully
they’ll offer a higher CPM than Google as well as fins a solution to
Ad-blockers, as the Arms race between the content providers, online advertisers
and developers of Ad-blockers is showing no sign of ending.
Facebook leveraging AI
– Facebook will always watching you to make Ads relevant
This
means avoiding Facebook Ads will be much harder, as if their Network of
advertisers as well as website and blog owners is extensive enough, they can
basically serve you Ads even when you're not logged into Facebook.
 |
But
what has me fascinated is the fact that Facebook will leverage their AI
(Artificial Intelligence) machine learning algorithms to identify visitors to
third-party websites, learn your interests and serve you advertising content as
described in my blog
article entitled “How
Facebook AI Engineers use AutoML to teach FLOW to make Asimo”.
Just
as they currently do on Facebook, but without you being logged into Facebook.
Folks, it'll be like you never left Facebook.....which is both comforting and
troubling, depending on the love-hate relationship you have with Facebook!
No comments:
Post a Comment