“We
really need to have a more balanced supply and demand. At the end of the day,
if you have too many people producing no one is going to do well, and if you
have not enough production, hotels (will be) scrambling trying to get the product.
And the supermarkets. And householders. And the school feeding people. It's
chaos.”
CPJ
Executive Chairman Mark Hart commenting on the yearlong shortage of Eggs in
Jamaica that's affecting the operations of Liquid Eggs Limited
Looks
like I was right on the money when I said that the Egg shortage would last
until March 2014 as per the prediction in my blog article entitled
“Egg
Shortage in Jamaica set to continue to March 2014 - Poor Agricultural Planning
to blame as Cheap Meat shortages forcing many to become Ovo-Lacto Vegetarians”.
However,
it’s looking to be lasting a lot longer as it now affecting the production of Liquefied
Eggs as well as Regular Eggs for the Local Market.
In
fact, Montego Bay-based Liquid Eggs Limited, a company that was started in 2007,
may have to resort to Importing Eggs due to an unavailability of supply as
stated in the article “Liquid
Eggs operation cracks under shortage”, Published Friday September 12, 2014,
by Mcpherse Thompson, Assistant Editor - Business, The Jamaica Gleaner.
How
bad is the Egg Shortage?
The
Demand is so high and Local Production levels are so low that the few remaining
Egg Farmers remaining after the Glut of 2012, who are members of the JEFA (Jamaica
Egg Farmers' Association) can't keep up with the demand for Eggs. That demand
is also coming not only from households but also from the following sources:
1.
Hospitality Industry
2.
Quick-service Restaurants
3.
Local Bakeries
One
of their main consistent clients includes the Ministry of Agriculture in
partnership with the Ministry of Education.
They
both currently used pureed Fruit that's leftover from Farming to make Fruit
Juices and Liquefied Eggs as a substitute for Butter in the making Nutri-buns
for the School Feeding program as detailed in my blog article
entitled “Ministry
of Agriculture to approve Fruit and Liquified Eggs for School Feeding Program
even as Pork faces Glut - How Solar Farming will make Jamaica's Food Security
Cloudy with a Chance of Meatballs 2”.
So
with such a big Client, you can see why Importation is a measure that has to be
considered to keep their valued clients happy. But what exactly are Liquefied
Eggs?
Liquefied Eggs Importation–
Liquefied Eggs Important due to their Portable Easy-to-Use Form Factor
Liquefied
Eggs are regular Eggs removed from the shell and separated into Yolk and White
and vacuum-sealed in plastic. This is done via a process similar to the making
of CB Group's Safe Food Movement Vacuum Sealed Tray-less Meats as described in my
blog article
entitled “CB
Group's Safe Food Movement Vacuum Sealed Tray-less Meats - Trend toward Vacuum
Sealing in Jamaica to stretch Food Budget and reduce Refrigeration”.
This
makes them not only portable and easier to transport but less prone to spoilage
due to the fact they’re vacuum-sealed in plastic. Plus their form factor is
mighty convenient to people who use eggs on a large scale, such as restaurants
and Bakeries. This as the Yolk is separated from the Whites, making them
excellent and easier to order and easier to use when cooking certain recipes.
The
CPJ is now considering Importing Eggs as a short term measure to alleviate the
Demand, to quote CPJ Executive Chairman Mark Hart: “We actually Imported two
containers of Eggs, but by then it was too late”.
This
he says, is just a temporary measure to satisfy their client base and keep the
business going until Egg supplies normalize, as the Liquid Eggs Processing Plant
as built to help the Farmers who are members of the JEFA, to quote CPJ
Executive Chairman Mark Hart: “The whole purpose of the factory is to support Local
Egg farmers. But the Plant needs to keep its customers, it needs to keep in
business”.
So
what are their financial like? The Next section will lay it straight like a
plain white Egg.
CPJ and the Liquid Eggs
Limited - Egg Shortage since December 2013 continues unabated
It's
also beginning to impact on the bottom line of the principal owners of Liquid Eggs
Limited, CPJ (Caribbean Producers Jamaica Limited) as the farmers who are
members of the JEFA struggle to supply their Liquid Egg Processing Plant in Montego
Bay, St. James with Eggs. The ownership of Liquid Eggs Limited breaks down as
thus:
1.
50% owned by CPJ
2.
50% owned by Liquid Eggs Limited
The
Board Membership of Liquid Eggs Limited gives a better idea of who's in charge
and who has an interest in this company:
1.
Mr. Mark Campbell
2.
Mr. Vincent Fenton,
3.
Mr. Cislin Halloway,
4.
Mr. Afred Jennings
5.
Mr. Norman Williams
6.
Mr. Roy Baker, President of the Jamaica Egg
Farmers' Association
You
might remember them; they're the ones trying to make Rabbit Meat popular as
stated in my blog
article entitled “Caribbean
Producers Jamaica Limited to go into large-scale Rabbit Farming - Rabbit
Farming is Viable as you just Ignore their Cuteness and slaughter the Bunnies”.
They're
also doing Ready to Eat Pork in a bid to get Jamaicans, who are short on Red Meat,
to try pre-cooked White Meat in the form of Pork as explained in my blog article
entitled “CPJ
introduces Ready to Cook Pork – Why Jamaicans don’t like Pork solved by making
Pork ready under 30 Minutes”.
Well,
CPJ itself is doing quite ok, based on Audited Financial Results for the year
ended June 2014:
1.
11.7% increase in Profit to US$3.46
million from the US$3.1 million for the same period last year
2.
13.2% increase in Sales to US$78.6
million from US$69.4 million for the same period last year
However,
their losses on their investment in Liquid Eggs Limited based on Audited
Financial Results for the year ended June 2014 are so staggering, they're
stated also in US$:
1.
US$58,797 Operating Loss
2.
US$312,241 Total Capital expenditure in
the setup of the company
So
what killed the Goose that laid these Golden Eggs for CPJ? Turns out the problem
is on BOTH the Demand and Supply side of the equation and Balance is really yet
to return to the Egg Market.
Egg Production shortage
and Urban Egg Demand - Imported Eggs may be coming from Hampton Creek Foods
In
that previous article I’d done, I'd pointed out the shortage was due to persons
now switching to Eggs as a substitute for Meat, creating an artificial shortage
since Christmas 2013 as stated in my blog article entitled
“Egg
Shortage in Jamaica set to continue to March 2014 - Poor Agricultural Planning
to blame as Cheap Meat shortages forcing many to become Ovo-Lacto Vegetarians”.
These
persons are the very same housewives referred to by Caribbean Broilers'
Corporate Affairs Manager Dr Keith Amiel in my article, albeit his focus was
more on baking of Cakes. I debunked that myth, because you don't unnecessarily
need Eggs to make a cake, especially as so many J.F. Mill Cake Mixes are on the
shelves that don't require Eggs and so many substitutes even exist for Eggs.
Plus
earlier in 2013, there had been a Chicken Back Meat shortage. Here in Jamaica,
that's the cheapest Meat. this shortage forced many in the rural Areas to
resort to other sources of Meat including Mongoose and the Crocodile as noted
in my blog
article entitled “Jamaicans
now Eating Sly Mongoose as Chicken Back Shortage Gets closer to Christmas -
Family and Community Gardens needed to Grow what we Eat and reduce Food Import
Bill”.
It's
the more civilized people living in the Urban centers i.e. Kingston, Montego
Bay, that opted to use Eggs as a Meat replacement, being as it's like Corned
Beef once done right and cheaper to use than even Chicken Back.
That's
what been driving the demand and prolonging the shortage, which is now affecting
the operations of the Liquid Eggs Limited, to quote CPJ Executive Chairman Mark
Hart: “We had a difficult time getting the shell Eggs which we needed to
pasteurise for the Plant and we had periods where we had to cease production,
and it actually jeopardised several of our contracts. So it had a major impact
on the Plant”.
That
explains the Demand side.
But
what caused the supply side to diminish? According to President of the Jamaica Egg
Farmers' Association, Mr. Roy Baker the Glut of 2012 caused prices to dip
forcing farmers out of business.
When
the demand resurged, they farmers were caught off guard and found themselves
unable to gain the capital to get back into production, resulting in a shortage
by December 2013 as I’d recorded in my blog article entitled
“Egg
Shortage in Jamaica set to continue to March 2014 - Poor Agricultural Planning
to blame as Cheap Meat shortages forcing many to become Ovo-Lacto Vegetarians”.
CPJ and the Jamaican Egg
Shortage - Hampton Creek Foods Beyond Eggs Possible
Ok
fine.
But
if they plan to Import Liquefied Eggs, it can't be regular Eggs in shells, as
they'd spoil or break in transit, resulting in losses to CPJ. Most likely,
they'll source them from a Bulk Supplier of Liquefied Eggs in the US of A or eon
Latin America.
One
possibility may even include Importing Eggs from San Francisco Company Hampton
Creek Foods, whose product Beyond Eggs is made from vegetable proteins combined
to have the same taste and texture as Eggs as stated in my blog article
entitled “Hampton
Creek Foods and their Plant Protein Egg Replacement – Global Egg Industry to
get the Kibosh by 2017”.
The
main reason I suspect they may be a possible source of Bulk Liquefied Eggs is
because Hampton Creek Foods Replacement Egg Protein made from Plant Proteins
not only tastes like Eggs but is also cheaper to manufacture than Eggs, being
made directly from the very Plants and soya Beans that the Chickens process to
make Eggs.
CPJ
will have to Import these Eggs to make up for the shortfall in Local
production. In so doing, the Regular Householders, come Christmas 2014, will be
getting the bulk of the Eggs that the current Eggs Suppliers are producing that
aren’t ending up at the Liquid Eggs Limited Processing Plant.
The
Imported Liquid Eggs coming from Hampton Creek Foods will be rebranded and sold
to the Hospitality Industry i.e. Hotels, Quick-service Restaurants and Local
Bakeries so in one way or another, Jamaican will consume products that may
contain this Hampton Creek Foods Replacement Egg Protein made from Plant
Proteins.
It’ll
be quite awhile before Jamaicans even get used to the idea of eating Liquefied
Eggs out of as Plastic Container. But then again, the tourists and Jamaicans
who eat Baked Goods and at the Restaurants use these Liquefied Eggs and most
people eat products containing them without realizing that they’ve done so.
So
it’s just a matter of aesthetics i.e. getting used to the idea of Eggs Whites
and Eggs Yolk purchased separately encased and vacuum-sealed in plastic that
basically last longer even without refrigeration.
So
will this be the fate of Jamaica as may be happening to the American Eggs
Industry? Will Eggs production be gradually replaced by Imported Hampton Creek
Foods Replacement Egg Protein made from Plant Proteins?
Keep
reading my blog for a possible follow up as this story get more interesting as
Christmas 2014 approaches. With the coming Egg shortage set to get more acute
due to the still ongoing Jamaican Egg Shortage, we might have to go Beyond Eggs!
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