Digicel
was really pushing Postpaid in 2015 and if all pans out, more Jamaicans will be
going Postpaid in 2016, the Year of the Monkey!
Since
Monday May 18th 2015, Digicel has replaced all of their Digicel’s
Postpaid plans with SMART Plans as described in their Postpaid
plans section on the Digicel Group Website.
Again,
just like when they’d launched their Digicel SMART plans back in 2013 as
reported in my blog
article entitled “How
Digicel quietly launched Postpaid Smart & Value Plans should lead to 2-year
Data and Voice Plans”, they did not advertise this!
Well,
that's not totally true; they also made this video which they placed on their Digicel YouTube channel.
You
can text 162 to 137 with existing postpaid customers dialing *162# for more
details on the Digicel SMART Plans.
These
Digicel SMART Plans replace the Select, Value, Anywhere, Smart 250 and Smart 750
plans and had been introduced back in 2013 as described in my blog article
entitled “Why
DigicelSmart and Value Postpaid Plans upgrade to Smart Postpaid Plans geared
towards smartphones” are as follows:
1.
StartSmart
2.
GoSmart
3.
MoreSmart
4.
PremiumSmart
5.
EliteSmart
6.
MaxSmart Plan
So
is there more to Digicel’s Postpaid Push than meets the eye?
Digicel’s SMART
Postpaid Plans – How mobile money will make paying for Postpaid easier
It's
still my belief, as it was then back in November 2013 that Digicel needs to
make Postpaid plans geared towards smartphone users. These SMART Postpaid plans
have the potential to introduce Jamaicans to the idea that postpaid is the best
way to go.
If
you're a working in a very good job you depend on you smartphone to conduct the
majority of your business, there is a SMART Postpaid plan would be more editing
than having to top up with Prepaid Credit all the time.
The
SMART Plan bundles have the following features:
1.
Calls to anywhere
2.
Text message bundles to other Digicel mobiles
(locally and across the Caribbean region)
3.
Data
4.
Free nights and weekends calling (only
applicable to some plans)
With
Digicel now purchasing Paymaster to launch a mobile money Platform as predicted
in my blog
article entitled “Why
Digicel's purchase of Paymaster means Mobile Money is launching in 2016”,
it'll soon be possible for anyone to pay you monthly Postpaid plans without
having to use a Credit Card.
Mobile
money is not just Digicel's way of tapping into the US$2 billion Remittances
game. it may also be their way of getting the unbanked workers in Jamaica to be
able to convenient pay for Postpaid services such as the Digicel SMART Plans.
It
may also make Digicel Play, their FTTH (Fiber to the house) triple play service
as described in my blog article
entitled “Digicel Play
launches FTTH Network - How FLOW Jamaica and Liberty Global Empire Will Strike
Back”, payable via mobile money.
So
expect Digicel SMART and Digicel Play subscriptions to explode in 2016 as soon
as Digicel's Mobile money Platform rolls out to make paying for these services
as easy as sending an IM (Instant Message) or taking a picture of a QR code!
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