“Lots
of Rabbit, whole heap a people have whole heap a Rabbits, and no have no way fi
sell it. And there are whole heap a other people out there”
Retiree and Rabbit
farmer, Dorette Abrahams from Albion heights, St Thomas explaining her problems
with Rabbit Farming
Rabbit
rearing is slowly catching on in Jamaica. The only problem is that there is no
ready market for Rabbit meat.
This
is the lament of Dorette Abrahams, a retiree from Albion heights, St Thomas who
is also a Rabbit Farmer as reported in the article “No
Market For Rabbit Meat In The East”, Published Saturday March 7, 2015, The Jamaica Gleaner.
Like
all farmers, Dorette Abrahams and eight (8) of her fellow Rabbit farmers in
Albion heights, St Thomas have also been affected by the drought, which seems
set to continue on into 2016 as predicted in my blog article
entitled “How
the Drought of 2015 means higher prices for Jamaican Christmas 2015 and Easter
2016”.
Currently
Dorette Abrahams has some fifty (50) heads of Rabbits, including pregnant
mothers that she's trying to sell. She'd been encourage to enter into Rabbit
farming after a trip to Denbigh in 2013, where they told her Europeans tourists
loved eating Rabbit meat.
However,
she is having a great deal of difficulty selling her Rabbit meat, both locally
as well as to the hotels. So what exactly are the challenges that Rabbit
farmers in St. Thomas facing?
Jamaicans and Rabbits -
Challenges with an animal many regard as a pet
St.
Thomas Rabbit farmers continue to be affected by Rabbit market that doesn’t
really exist in Jamaica as pointed out by Dorette Abrahams, quote: “Yuh start
up, and then suddenly yuh find yuh have it and there is no market. There is
none!”
Most
Jamaicans still regard Rabbits as pet and may still do not realize that Rabbits
are even grown in Jamaica. As farmer Dorette Abrahams points out, many
Jamaicans find the idea of eating Rabbits offensive, quote: “People regard Rabbits
as pets, and, as such, they don't eat pets," Abrahams explained. "And
some tell yuh say it look like rat. And so, dem can't eat it”.
Rabbit
rearing does have its challenges. It takes thirty eight (38) Rabbits to produce
100 pounds of meat.
Rabbits,
who are of the family Leporidae, order Lagomorpha are delicate creatures,
demanding much attention from the farmer. The Rabbit farmer has to make sure
that their shelter is clean, what they eat won't give them worms and other
illnesses.
They
actually have to eat some of their own waste, as it contains essential gut
bacteria and their mating has to be structured to breed Rabbits with the
desired traits.
Also,
the setup costs are a bit daunting based on the experience of St Thomas Farmer,
Mr. Irvince Reynolds as detailed in my blog article
entitled “Caribbean
Producers Jamaica Limited to go into large-scale Rabbit Farming - Rabbit
Farming is Viable as you just Ignore their Cuteness and slaughter the Bunnies”:
1.
JA$225,000 for Construction including
building Material
2.
JA$$150,000 to buy Rabbits
3.
JA$700/lb for Rabbit Meat Wholesale
Despite
this, the efficiency of these omnivores in converting what they eat into meat
makes them more efficient and cheaper to rear than chickens. Once grown, they
can fetch from JA$700 per pound up to JA$1,000 per pound.
So
the price may be another reason why they are not yet on the Jamaica Table as
regular Sunday Dinner fare, to quote Dorette Abrahams: “The average person
can't buy Rabbit meat, the hotels themselves do not want to pay that”.
So
how can Rabbit be made to go mainstream in Jamaica?
The Case of Jamaican
and Pork - Pork going Mainstream in 2016 thanks to marketing
The
best example that I can draw for is the struggle Jamaica has had with getting
pork to go mainstream.
For
years Jamaica has tried to get Jamaicans to eat more pork since 2013. However,
since April 2015, signs have appeared that suggest that Jamaicans demand for
Pork had increased to the point that there was now a shortage as reported in my
blog article
entitled “Jamaican
now experiencing Pork Shortage – How Ready to Eat Pork causes Jamaicans to Love
Pork as Processors want imports”.
In
fact, this Christmas 2015, a pork shortage has been evident with signs as early
as since November 2015 as explained in my blog article
entitled “Jamaican
Pig Farmers say Pork Shortage over but Meat Processors worried – Why Possible
Pork Price Profits for Pig Farmers this Christmas 2015”.
This
may actually be due to a shortage of chicken as well as it may be due to the
advent of easy to cook prepackaged pork.
Whatever
the dominant factor, we've now reached the point where a Pork Patty is now
going mainstream by 2016, thanks to Mother's patties and Pork producer
Copperwood Pork as reported in my MICO Wars Blog article
entitled “Why
Mother’s Pork Patty a hit in 2016 as Pork is now Popular”.
A
similar thing can also happen for Rabbit meat.
Marketing Rabbit Meat -
Rabbit meat for Fast Food Restaurants and Rabbit pelt for Bags
Currently
the demand for Rabbit meat is mainly from the hotels.
However,
due to their geographic location, the St. Thomas Rabbit farmers, who have no
access to marketing from RADA, cannot get to sell their Rabbit Meat. Already
research by Dorette Abrahams has turned up empty, as many of the hotels in
Negril, Montego Bay and on the North Coast who could buy her Rabbit meats are
already being supplied or importing!
Being
in the east of Jamaica puts them at a geographical disadvantage when it comes
to supplying potential clients in the west, a situation the Ministry of
Agriculture could assist them with, to quote Dorette Abrahams: “I believe the
role of the farmer is to farm, whether it's livestock or plants. In terms of
the marketing, I believe it is vitally important that the Ministry of
Agriculture needs to have a marketing arm. If that were happening things would
be much better, you wouldn't have this glut, and shortage”.
Her
view is that the Ministry of Agriculture is to assist them to market their Rabbit
Meat and keeping track of the in a database for Rabbit farmers. This as the
Ministry of Agriculture, via RADA, can act as a marketing agent for the Rabbit
farmers and introduce Rabbit meat to the
Fast food restaurants, such as Tastee, Juici Beef, Mothers's and even KFC and
Burger King.
Even
more interesting, their pelt can be used to make belts, leather for shoes and
even schoolbags as is being done by St. Thomas native Shanaye Monteith as
detailed in my blog
article entitled “How
St. Thomas native Shanaye Monteith is Sewing School Bags to success in 2016”.
More
needs to be done to introduce Rabbit Farming in schools as explained in my blog article
entitled “Marcus
Garvey Technical High School Rabbit Rearing Program - How the St. Ann School is
teaching Teenagers and Millenials about Modern Farming Techniques” as Rabbit
has the potential to replace Chicken in the future due to its meat conversion
efficiency.
Introducing
Rabbit meat as a Fast food option could trigger a boom market for Rabbit meat,
especially if marketed as a healthier meat alternative.
Here’s
the link:
Dorette
Abrahams Rabbit Farm
Tel:
804-9303, 589-6988
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