“Under
the banner of 'More News Now', Loop is going to change the media landscape
across the Caribbean and we are beyond excited about the possibilities. Now,
Caribbean news has never been so social with Loop's social media sharing and article
commenting features meaning users can read, share and shape the stories as they
happen”
Jamaican Media veteran
Al Edwards in a Press Release in April 2014 on the launch of Loop
Loop
is live. Hot in Curacao and Jamaica, Loop dishes on news in the Caribbean and
Globally thanks to the very wide reach of Social Media. In effect, this is a
Social Media News Company, powered by its Network of readers using their
Android, BlackBerry and iPhone Apps.
So
I discovered yesterday, July 9th 2014 in the afternoon. They now
have an active Loop Facebook
page and Loop Twitter handle @LoopJamaica to complement their Loop Website. For those like me who came
late, Loop launched sometime in the last week of April 2014 as stated in “New
regional online media company aims to change industry landscape”, published
Friday, April 25, 2014, The Jamaica
Observer.
Owned
and run by Trend Media CEO Richie Kelly, they've got a very experienced
Jamaican Media Veteran, Al Edwards, who been a reporter at such noteworthy
establishments as Jamaica Observer, Jamaica Gleaner and most recently CVM,
where he did a stint as CEO. They’ve joined the ranks of On the Ground News by going
the Social Media route with an On the Ground News Facebook
Page and Twitter handle @onthegroundjm
instead of the Traditional Media route in delivering News.
It
was under his stewardship that CVM TV experienced loads of Transmission
problems during the Olympics 2012 as stated in “CVM
regrets Olympics broadcast issue”, published Thursday, August 02, 2012, The Jamaica Observer. But that's
apparently all water under the bridge, as he's back in the role he's most
suited to, that being a Journalist's Journalist i.e. an Editor.
Apparently
‘More News Now’ resonates with their core demographic of 18 to 44 years old,
which encompasses both the Millennial (ages 18 to 28) and Generation X (ages 29
to 45) demographics. So says Dichter and Neira, who did their market survey for
them.
Loop is Big News –
Social Media Entity makes big splash on Google Play and Apple iTunes
Looks
like Dichter and Neira were indeed spot on. The Loop App, which is on BOTH Apple
iTunes as well as Google Play Store, is currently the reigning champion of News
App on BOTH App Stores. 4.5 out of 5 and a 4.5 Star Rating on the Apple iTunes Store and the Google Play Store respectively is a
commendable feat
According
to Pew Research, Facebook is a hub for News used by at least 30% of visitors to
get their News, from Entertainment to Business related coverage as per my
analysis in “Pew
Research posits 3 in 10 get their News via Facebook as Paper set to go live”.
In fact, most of my tip-offs are via Facebook along with other sources which I
manage using various Social Media Tools as described in my Geezam blog article entitled “Social
Media Management Tools help you to manage your Social Networks all at once”.
Their
Social Media presence on Facebook is akin to Facebook’s own FB Newswire, which also has a Twitter Feed, @FBNewswire as stated
in my blog
article entitled “Facebook
launches FB Newswire with Verified News from Storyful - Facebook's a bonafide
Social Media Newspaper coming soon to a Oculus Rift Smartglasses near you”.
Traffic
on their Website has been doubling ever fortnight, especially as they’d snagged
some exclusive content as explained by Trend Media CEO Richie Kelly, quote: “Every
day, we are bringing the latest news and views and exclusive content like our
Tessanne Chin interview, which was watched by 15,500 people in two days alone
and our World Cup showcase which features exclusive content, live text
commentary and player interviews”.
Obviously,
if they’re packin’ in Entertainment News, they’d DEFINITELY experience that,
something I can attest to ever since I’ve published that article about Samantha
J as explained in my blog article
entitled “Samantha
J now an International Recording Artiste signed to Columbia Records - Touring the US of A caught their All Seeing
Eyes”.
Look
like a pathway I’ll eventually have to pursue, but using fewer resources of
course, as I push my blog towards Pro as explained in my blog article
entitled “Strategies
to mitigate against Blogspot Shutdown – How to do a backup of your Blogger Blog
in case Disaster Strikes as Maintenance is
key”. As for now, I’ll be adding Loop News to my already crowded Facebook
and Twitter Feeds to keep up with the latest in Jamaica and around the
Caribbean.
Here’s
the link:
Loop
Website
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