The
International Olympic Committee (IOC) and Samsung
Electronics Co. Ltd, the Worldwide Olympic Partner in the Wireless
Communications Equipment category, announced they have signed an agreement to
extend their partnership through to the 2020 Olympic Games.
The
signing ceremony took place on August 17th in Nanjing, China, the host city of
the 2nd Summer Youth Olympic Games. IOC President Thomas Bach and Jay Y. Lee,
Vice Chairman at Samsung Electronics
attended the ceremony.
“Samsung
aims to spread the Olympic spirit through our innovative products, enabling all
fans around the world to stay connected and share the excitement of the Olympic
Movement,” said Younghee Lee, Executive Vice President of Global Marketing,
IT& Mobile Division at Samsung
Electronics. “We are proud to extend our involvement as it is meaningful to
us to inspire people through the passion that lies behind the Games and
contribute to creating a smarter Olympic Games.”
Samsung
will officially sponsor the Olympic Games through the PyeongChang 2018 Olympic
Winter Games and the Tokyo 2020 Olympic Games in the “Wireless Communications
Equipment and Computing Equipment” category. This expanded product category
includes smartphones, tablets, laptops, personal computers and other computing
equipment and desktop printers.
“We
are delighted to be able to continue our partnership with Samsung. The funding
generated by the TOP Programme directly supports the staging of every Olympic
Game, as well as every one of the National Olympic Committees, enabling
athletes from all over the world to prepare for and compete at each Game,” said
Thomas Bach, IOC President. “Samsung also supports the operations of each Game
by providing leading wireless telecommunications and technology equipment. In
addition, Samsung’s technologies and global marketing reach will engage fans
around the world with the Olympic values and the Olympic Movement”.
Samsung’s
association with the Olympic Movement began when the company became a local
sponsor of the Seoul 1988 Olympic Games. Since the Nagano 1998 Olympic Winter
Games, Samsung has joined the TOP (The Olympic Partner) Programme and has been
a Worldwide Olympic Partner in the Wireless Communications Equipment category.
The
company’s role has evolved throughout its 26 years of involvement with the
Olympic Games. As mobile technologies have become an inseparable part of our
daily lives, Samsung believes its continued support will play a significant
role in bringing further innovation to the staging of the Olympic Games.
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