Twitter has gone and done it!
They’ve
unveiled their version of Google Trends as described in my blog article entitled “Google
Trends Monthly Top Charts makes Blogging, Social Trends Research and
Advertising easy - How to Drive Traffic to you Website or Blog in Percy Jack's
Sea of Monsters”.
This
service that I’ve dubbed Twitter
Analytics was previously reserved for Verified users and Advertisers. Dear
reader, it is now open to the public as announced in “Twitter
Unveils A New Time-Waster: Tracking Your Popularity”, published AUG 27,
2014 SELENA LARSON, ReadWrite.
With
this Twitter Analytics tool, you can scan through your entire
catalog of tweets and see how many people actually read your tweets. For a Twitter junkie like me that uses Twitter along with Facebook to track Technology news as I’ve
explained in my Geezam blog article entitled
“Pew
Research posits 3 in 10 get their News via Facebook as Paper set to go live”.
Here’s a picture of my Twitter
Analytics results as it relates to my Impression, Engagement and Engagement
Rate as of Friday August 29th 2014.
So
it’s nice to finally have access to a free Twitter Analytics tool that’ll give me
an idea of what makes a tweet really chirp, if that’s the correct term to
described it.
Twitter Analytics –
Impressions, Engagement and Engagement Rate at your Fingertips
The
Twitter Analytics tool gives you an
idea of impressions i.e. number of clicks on your tweet, the level of
engagement i.e. Retweets and favourites each Tweet your posted got, so you can
see what exactly you posted that they’re following. The third metric, the
Engagement Rate, is really a percentage ratio of the engagement to the
impressions i.e. how many people who saw on your tweet actually Retweeted and
favourited your post.
It’s
far faster that Facebook, which seems to
encourage you to make “Friends” who may not even read your posts. With Twitter, unless the person chooses to block
or mute you as explained in my blog article entitled “How
to mute someone on Twitter - To Block or to Mute for Silence of the Lambs as
The Day the Earth Stood Still”. Once they’re following you, they see your
every tweet.
But
the true measure of engagement is if after they favourite and Retweet what you
post, they also open up and read your post, a metric referred to in the Twitter Analytics tool as the
Engagement rate. That’s where this tool gets interesting for me, as would guide
my creation and usage of hashtags for my blog posts, now that Twitter is a lot more like Facebook
Too
bad you can’t sort your tweets by Impressions or Engagement rate; you’ll have
to manually sort through ALL of your tweets, a chore only a forensics analyst
would enjoy.
Twitter under Pressure
– Free Twitter Analytics will boost Advertisers and Brands on Twitter
One
of the things I love about Twitter is how
incredibly fast it is to build up a following even as Twitter moves to become more like Facebook. If you’re a regular Facebook user like myself, you’d have
noticed the similarities not that their recent facelift in April 2014 has taken
hold as explained in my
blog article entitled “How
to Download Twitter user Pictures as Twitter makes Facebook Timeline changes”.
I
suspect that now that they’re under pressure to make money now that they’re
listed on Wall Street. Explains their acquisition of Madbits to power their
image Search capabilities as reported in my blog article entitled “Twitter
buys Madbits – How Torch7 powered Artificial Vision will make Twitter more like
Facebook”.
They’ve
also begun to dabble in one-click Sales with a “Buy” Button as detailed in my blog article entitled “Twitter’s
one-click Buy Button – How One-Click E-Commerce is Twitter’s Great Smurfberry
Scam Confessions of a Shopaholic”, albeit this will bring them more ruin
than profit, as care must be taken to avoid Smurfberry style Credit Card abuse.
So
this release of the Twitter Analytics
tool is really their way to get more Advertisers and Brands to use Twitter. By giving away the Twitter Analytics tool for free, they
realize how easily they can track their Social Media campaign WITHOUT having to
become a Verified user or register as an Advertiser.
Very
obvious when you consider the fact that while in Twitter Analytics, placing an Ad in Twitter is only a click (or is that tweet?)
away!
To
Marketing folks, is SMM (Social Media Marketing) on a real shoestring as I’d
predicted in my Geezam blog article
entitled “Social
Media Marketing – Advertising and Marketing in Ja on a Shoe-String”.
And
that’s how I like it! Check out the Twitter
Analytics tool today!
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