I’ve
done articles in the past on the rise of Xiaomi, a four year old Chinese
company led by billionaire CEO Lei Jun that’s beating Apple at their own game,
literally. Well, they’ve now arisen to become the No. 2 smartphone maker in
China as stated in “MOVE
OVER, APPLE: XIAOMI IS NOW THE 2ND LARGEST SMARTPHONE COMPANY IN CHINA”,
published July 29, 2014 By Williams Pelegrin, DigitalTrends.
This
amazing result is based on the statistics of Telecom Analyst Kantar, who
surveyed some 15,000 individuals who are a part of a study group. Each month,
they get quizzed on the following topics:
1. How
often and in what manner do they use smartphone and tablet usage
2. What
products they purchased
3. What
products those purchase products replaced
Their results for January 2014 to May 2014,
which are collated in their latest report, the
Kantar Worldpanel ComTech report, reveal a company that's clearly on the
move:
1. 21%
of smartphones purchased are for Xiaomi
2. 16%
of smartphones purchased are for Apple
According
to the
Kantar Worldpanel ComTech report, the 21% that purchased Xiaomi devices
were already very much experienced with smartphones:
1. 70%
of Xiaomi smartphone purchasers already owned a smartphone
2. 20%
purchased a Xiaomi smartphone to replace their older device
But
here where the statistics get interesting for those who've purchased a Xiaomi
device:
1. 21%
switched over from Huawei, ZTE, Lenovo, Coolpad, and Oppo
2. 18%
switched over from Nokia
3. 17%
switched over from Samsung
4. 5%
switched over from the Apple iPhone
Xiaomi to the World –
Startegy Analytics says they’re No. 5 as the World wants Small Rice
More
interestingly, they’re now No. 5 in the World according to the stats of
Strategy Analytics as stated in “China's
Xiaomi Becomes World's 5th Largest Smartphone Maker”, published 7/31/2014 @
1:33AM by Parmy Olson, Forbes. According
to Strategy Analytics, the Second Quarter of 2014 has seen phenomenal growth
for Xiaomi:
1.
5.1% in Global marketshare, up from 1.8%
for the Second Quarter of 2013
2.
15.1 million smartphones sold
Overall,
the growth of smartphones in general has been rather healthy:
1.
27% growth in Global smartphone
shipments
2.
295 million units sold year-on-year
3.
85% of Global marketshare is dominated
by Google Android OS
By
comparison, their smartphone contemporaries Apple and Samsung haven't fared as
well:
1.
25.2% of Global marketshare for Samsung
2.
11.9% of Global marketshare for Apple
3.
6.8% of Global marketshare for Huawei
4.
5.4% of Global marketshare for Lenovo
5.
5.1% of Global marketshare for Xiaomi
These
results correlate well with those of Analyst IDC as detailed in my blog
article entitled “IDC
Stats for Second Quarter of 2014 points to Asian Smartphone Rise – How cheaper
smartphones are slowly killing BOTH Apple and Samsung marketshare”, which
I'd used to predict that cheaper smartphone competitors such as Huawei and
Lenovo would slowly be taking away marketshare from the heavyweights in the
guise of Apple and Samsung.
At
this rate, they’ll eventually beat Lenovo and the Huawei. But if they manage to
achieve their global smartphone ambitions as detailed in my blog
article entitled “Xiaomi
launches US$134.07 Xiaomi Redmi smartphone in Singapore - Perfect Storm for
Apple and Samsung as the Xiaomi Redmi is Katy Perry's Dark Horse” then billionaire
CEO Lei Jun hired of ex-Google Executive now turned Vice President Hugo Barra
may bring them within striking distance of Apple homeworld at 1 Infinite Loop
Drive.
By
then, Americans may start realizing that Small Rice taste nice, especially when
flavoured with sprinkles of Google Jellybean and Apple sweet design cues.
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