Apple
and Samsung are still experiencing declines in sales of their smartphones in
the Second Quarter of 2014, a follow-on of the declines in the First Quarter of
2014 as noted by Strategy Analytics.
This
even as Asian smartphone makers such as Huawei, Lenovo and LG Electronics see
growth over those same Quarters based on the IDC Stats as presented in my blog article
entitled “IDC
Stats for Second Quarter of 2014 points to Asian Smartphone Rise – How cheaper
smartphones are slowly killing BOTH Apple and Samsung marketshare”.
Different
Analyst, same result, an indication that they’re tapping the same sources.
However,
when it comes to Internet usage, Apple still rocks, topping the US of A in
Mobile Web Traffic in the Month of July 2014, according to online Ad Network Chitika in the article “Apple
tops Samsung in North American mobile Web Traffic”, published August 4,
2014 11:26 AM PDT by Lance Whitney, CNET News.
Web Traffic stats for
Chitika – Apple most used for Web Surfing despite smaller screen
Their
analysis was done over the period Tuesday July 1st 2014 to Monday
July 28th 2014 and is based on Ad impression on their Network as
noted in their publication“Q2
North American Mobile Update: Apple Users Drive Majority of Usage, Samsung
Shows Greatest Growth”, published 4 August 2014, Chitika.
First
the Web Traffic stats for Chitika for the USA
in the Second Quarter of 2014:
1.
53% for Apple
2.
26.4% for Samsung
3.
4.8% for LG Electronics
4.
3.4% for Motorola
5.
3% for HTC
6.
1.4% for Nokia
7.
0.5% for Blackberry
8.
0.4% for HTC
Now
let’s throw some light on the subject with a nice colorful graph.
 |
Chitika Stats vs Opera
Media Works stats – Apples and Orange makes Bittersweet Conclusions
When
Ad Network Chitika Stats are compared to the
statistics of Mobile Advertising Company Opera Media Works, you see a different
picture. Opera Media Works stats indicated that Android got more Advertisers
love and Samsung was king of the hill in Mobile Advertising in the First
Quarter of 2014 as revealed per the analysis in my blog article
entitled “Google
Android Top Dog in Mobile Ad Marketshare in First Quarter of 2014 – Apple iOS
STILL more efficient at Mobile Advertising powered by iTunes”.
Please
note that this web Traffic is related to ad impressions on a single Mobile Ad
Network based in the US of A for a month period. It’s NOT a reflection of the
Global outlook, which is predominantly Android, that is, if you care to compare
Apples and Oranges
So,
accepting that we’re comparing Apples to Oranges, which is never a good
comparison, but it’s the best can do here, one can come to some partial
conclusions:
1.
Apple’s only king in the US of A in
Terms of Web Traffic
2.
Google Android is King of Web Traffic
Globally no matter what Brand of smartphone
3.
Samsung Galaxy is the top smartphone in
terms of Web Traffic
4.
Since more Web Traffic roughly
translates to more Ad Impressions, Global Advertisers would favour Android.
5.
Apple is more efficient in extracting
revenue from its advertisers, as the majority of their ad impressions becomes
sales
Size
does matter and Android is bigger. They have a bigger screen smartphone, globally
in terms of sales and they have more Advertising Globally, which can be roughly
equated to Web Traffic. But even with that heft, they’re less efficient than
the smaller 4” screen, more nimble Apple Phone and its complementary and its
well kept Walled Garden that’s the Apple iTunes Store and their Advertising
Network.
Just
goes to show you size isn’t everything, despite Apples and Orange making
Bittersweet Conclusions.
Stay
tuned folks….the Apple iPhone 6 as I’d prophesied in my blog
article entitled “WalMart
Sale on Apple iPhone 5S and 5C - Apple iPhone 6 expected in September 2014 and
is worth its weight in Gold and Sapphires” in coming on Tuesday September
9th 2014 decked out in Aluminum, Gold and sporting a Sapphire Screen.
Apple
Fanboys….Start your Apple iPhone 6 Lines across America and the World if you
Love the Cupertino Kids at 1 Infinity Loop Drive…..
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